Category
Subscription box services
Who AI recommends when asked about subscription box services. 28 brands on the list today.
Birchbox and Scribd tie for first on score.
- Brands listed
- 28
- Leader
- 2 tied
- Birchbox, Scribd
- All on 100.0, listed A to Z
- Lead
- Tied
- Two share first, 100.0
- With Scribd
- Category average
- 46.2
- Average place 4.7
- Across the 28
Birchbox and Scribd share the lead. 27 of the 28 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Birchbox | 1.0 | 40% | 100.0 | B2C |
| 1= | Scribd | 1.0 | 20% | 100.0 | Platform |
| 3= | Chewy | 2.0 | 20% | 91.3 | B2C |
| 3= | Ipsy | 2.0 | 20% | 91.3 | B2C |
| 3= | MunchPak | 2.0 | 20% | 91.3 | B2C |
| 6= | Amazon | 3.0 | 20% | 64.0 | Platform |
| 6= | Petco | 3.0 | 20% | 64.0 | B2C |
| 6= | Sephora Play | 3.0 | 20% | 64.0 | B2C |
| 6= | Universal Yums | 3.0 | 20% | 64.0 | B2C |
| 10= | Book of the Month | 4.0 | 20% | 49.0 | Media |
| 10= | BoxyCharm | 4.0 | 20% | 49.0 | B2C |
| 10= | Harry's | 4.0 | 20% | 49.0 | B2C |
| 10= | Kindle | 4.0 | 20% | 49.0 | Hardware |
| 10= | SnackCrate | 4.0 | 20% | 49.0 | B2C |
| 10= | Try The World | 4.0 | 20% | 49.0 | B2C |
| 16= | Allure Beauty Box | 5.0 | 20% | 36.0 | Media |
| 16= | Bevel | 5.0 | 20% | 36.0 | Hardware |
| 16= | NetGalley | 5.0 | 20% | 36.0 | Platform |
| 19= | BarkBox | 6.0 | 20% | 25.0 | B2C |
| 19= | Dollar | 6.0 | 20% | 25.0 | B2C |
| 19= | FabFitFun | 6.0 | 20% | 25.0 | B2C |
| 22 | PetSmart | 6.5 | 20% | 20.3 | B2C |
| 23= | Dermstore Beauty Box | 7.0 | 20% | 16.0 | Health |
| 23= | KitNipBox | 7.0 | 20% | 16.0 | B2C |
| 23= | Menlo Club | 7.0 | 20% | 16.0 | B2C |
| 26= | Libro.fm | 8.0 | 20% | 9.0 | Media |
| 26= | Soko Glam | 8.0 | 20% | 9.0 | B2C |
| 28 | Lookfantastic Beauty Box | 10.0 | 20% | 1.0 | B2C |
= means tied on score
How this list works
AI is asked about subscription box services every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.