Category
Sunglasses
Who AI recommends when asked about sunglasses. 25 brands on the list today.
Louis Vuitton is named in one in five answers. Oakley, next on score, in four in five.
- Brands listed
- 25
- Leader
- Louis Vuitton
- 100.0, named in one in five
- Lead
- 5.8 points
- Over Oakley, 94.2
- Not tied
- Category average
- 39.4
- Average place 5.3
- Across the 25
Louis Vuitton leads. 17 of the 25 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Louis Vuitton | 1.0 | 20% | 100.0 | B2C |
| 2 | Oakley | 1.8 | 80% | 94.2 | Hardware |
| 3 | Gucci | 2.0 | 20% | 91.3 | B2C |
| 4 | Ray-Ban | 2.6 | 100% | 73.5 | B2C |
| 5= | Chanel | 3.0 | 20% | 64.0 | B2C |
| 5= | Nike | 3.0 | 20% | 64.0 | B2C |
| 5= | Quay Australia | 3.0 | 20% | 64.0 | B2C |
| 8= | Arnette | 4.0 | 20% | 49.0 | B2C |
| 8= | Under Armour | 4.0 | 20% | 49.0 | B2C |
| 8= | Warby Parker | 4.0 | 20% | 49.0 | B2C |
| 11= | Dior | 5.0 | 20% | 36.0 | B2C |
| 11= | Zeal | 5.0 | 20% | 36.0 | Platform |
| 13 | Maui Jim | 5.3 | 80% | 33.1 | Hardware |
| 14 | Smith | 5.7 | 60% | 28.4 | Platform |
| 15= | Hawkers | 6.0 | 20% | 25.0 | B2C |
| 15= | Julbo | 6.0 | 20% | 25.0 | Hardware |
| 15= | Tom Ford | 6.0 | 20% | 25.0 | B2C |
| 18 | Prada Hats | 6.5 | 40% | 20.3 | B2C |
| 19= | GlassesUSA | 7.0 | 20% | 16.0 | B2C |
| 19= | Persol | 7.0 | 60% | 16.0 | Hardware |
| 21 | Costa | 7.5 | 40% | 12.3 | B2C |
| 22 | Spy Optic | 8.0 | 20% | 9.0 | Hardware |
| 23 | Oliver Peoples | 9.5 | 40% | 2.3 | B2C |
| 24= | Blind | 10.0 | 20% | 1.0 | Media |
| 24= | Kering | 10.0 | 20% | 1.0 | B2C |
= means tied on score
How this list works
AI is asked about sunglasses every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.