Category
Neckties
Who AI recommends when asked about neckties. 21 brands on the list today.
Hermès, Stitch and Uniqlo tie for first on score.
- Brands listed
- 21
- Leader
- 3 tied
- Hermès, Stitch, Uniqlo
- All on 100.0, listed A to Z
- Lead
- Tied
- Three share first, 100.0
- With 2 others
- Category average
- 40.0
- Average place 5.3
- Across the 21
Hermès, Stitch and Uniqlo share the lead. 10 of the 21 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Hermès | 1.0 | 40% | 100.0 | B2C |
| 1= | Stitch | 1.0 | 20% | 100.0 | Platform |
| 1= | Uniqlo | 1.0 | 20% | 100.0 | B2C |
| 4 | Amazon | 2.0 | 20% | 91.3 | Platform |
| 5 | Charvet | 2.7 | 60% | 69.4 | B2C |
| 6= | Brooks | 4.0 | 60% | 49.0 | Hardware |
| 6= | Tom Ford | 4.0 | 20% | 49.0 | B2C |
| 8= | Calvin Klein | 5.0 | 20% | 36.0 | B2C |
| 8= | proper cloth | 5.0 | 20% | 36.0 | B2C |
| 8= | Trafalgar | 5.0 | 20% | 36.0 | B2C |
| 11 | Kiton | 5.5 | 40% | 30.3 | B2C |
| 12= | Birchbox | 6.0 | 20% | 25.0 | B2C |
| 12= | Thomas Pink | 6.0 | 20% | 25.0 | B2C |
| 14 | Drake's | 6.3 | 60% | 21.8 | Media |
| 15= | Charles Owen | 7.0 | 20% | 16.0 | Hardware |
| 15= | The Trek | 7.0 | 40% | 16.0 | Media |
| 15= | Turnbull & Asser | 7.0 | 40% | 16.0 | B2C |
| 18 | Paul Smith | 7.3 | 60% | 13.4 | B2C |
| 19= | Eton | 9.0 | 40% | 4.0 | Hardware |
| 19= | Gucci | 9.0 | 40% | 4.0 | B2C |
| 21 | Ties.com | 9.5 | 40% | 2.3 | B2C |
= means tied on score
How this list works
AI is asked about neckties every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.