Category
Watches
Who AI recommends when asked about watches. 30 brands on the list today.
Strava is named in one in five answers. Garmin, next on score, in two in five.
- Brands listed
- 30
- Leader
- Strava
- 100.0, named in one in five
- Lead
- 8.7 points
- Over Garmin, 91.3
- Not tied
- Category average
- 36.5
- Average place 5.4
- Across the 30
Strava leads. 20 of the 30 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Strava | 1.0 | 20% | 100.0 | Health |
| 2= | Garmin | 2.0 | 40% | 91.3 | Hardware |
| 2= | Nike | 2.0 | 20% | 91.3 | B2C |
| 4 | Rolex | 2.5 | 60% | 79.6 | B2C |
| 5 | Apple | 3.0 | 40% | 64.0 | Hardware |
| 6 | Omega | 3.3 | 60% | 58.8 | Hardware |
| 7 | Seiko | 3.5 | 40% | 56.3 | Hardware |
| 8= | Casio | 4.0 | 20% | 49.0 | Hardware |
| 8= | 4.0 | 40% | 49.0 | Platform | |
| 8= | Vacheron Constantin | 4.0 | 20% | 49.0 | B2C |
| 11 | TAG Heuer | 4.5 | 40% | 42.3 | B2C |
| 12= | Citizen | 5.0 | 20% | 36.0 | Hardware |
| 12= | Richard Mille | 5.0 | 20% | 36.0 | Hardware |
| 12= | Withings | 5.0 | 20% | 36.0 | Health |
| 15 | Patek Philippe | 5.7 | 60% | 28.4 | B2C |
| 16= | Audemars Piguet | 6.0 | 40% | 25.0 | B2C |
| 16= | Suunto | 6.0 | 20% | 25.0 | Hardware |
| 16= | Swatch Group Service | 6.0 | 20% | 25.0 | B2B |
| 16= | Whoop | 6.0 | 20% | 25.0 | Health |
| 20 | Samsung | 6.5 | 40% | 20.3 | Hardware |
| 21= | Breitling | 7.0 | 20% | 16.0 | B2C |
| 21= | Fossil | 7.0 | 20% | 16.0 | B2C |
| 21= | Jaeger-LeCoultre | 7.0 | 20% | 16.0 | Hardware |
| 21= | MyFitnessPal | 7.0 | 20% | 16.0 | Health |
| 25= | F.P. Journe | 8.0 | 20% | 9.0 | Hardware |
| 25= | Huawei | 8.0 | 20% | 9.0 | Hardware |
| 25= | Panerai | 8.0 | 20% | 9.0 | Hardware |
| 25= | Polar | 8.0 | 20% | 9.0 | Hardware |
| 29= | A. Lange & Söhne | 9.0 | 20% | 4.0 | B2C |
| 29= | Amazfit | 9.0 | 20% | 4.0 | Hardware |
= means tied on score
How this list works
AI is asked about watches every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.