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What’s new

Features, improvements and fixes, with the guides that explain them.

October 2026

Improved

Audit the pages AI and your visitors use

Watched pages and pages with real traffic or citations take priority in Site Optimization scans.

Site Optimization ›Pages ›
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Star a page in Pages, add it yourself, or edit Watched pages in Site Optimization settings. They share one list, and scans and nightly page reviews check watched pages first. The remaining budget favours pages AI cites and people visit, then fills from navigation and sitemaps. Newly cited pages on your site join Pages overnight. Scans also flag cited or watched pages that return 404 or 410, with the affected URLs and steps to redirect them. Site Optimization is available on Growth and Scale; saved site sections and page limits still apply.

Improved

See how much evidence a report contains

Reports separate missing results from answers that did not mention your brand.

Reports and exports ›Metrics ›
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Open a report to see how many answers came back. Missing results are excluded from presence, and a report with no usable answers has no score. Check coverage before comparing scans: a different mix of available AIs can change the result.

  • The API and hosted MCP can export daily collection history by model, including gaps. Follow pagination to read longer periods
  • Exports need paid data-export access to the brand. REST access also needs Scale or an explicit API entitlement; MCP is available on paid plans

Fixed

Citation counts follow the evidence you select

Source totals, platform counts and profiles use the same snapshot and filters.

Citations ›
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In Citations, source totals and platform counts include matching evidence beyond the first page of URLs. Opening a source keeps the same snapshot, tags and platform, including competitor presence. Counts say whether they cover 30 days or all recorded history, and trends appear only when daily evidence is available. Data through shows when the evidence was observed, so refreshing the page does not make old data look new. Citations is available on every paid plan.

4 more fixes: Shared reports recover from loading errors, safer keyboard navigation in Actions and Prompts, a clearer perception summary on the Dashboard, large pages get a fuller site audit

Fixed

Shared reports recover from loading errors

Retry a failed dashboard, report or crawler share without mistaking it for an expired link.

Reports and exports ›
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Shared links distinguish a temporary loading failure from a missing, expired or deactivated share. Try again reloads the failed read, and a failed background refresh keeps content already on screen. Password checks keep your input when the connection fails. Dashboard shares also show the saved competitive rank and nearby competitors when available, and report leaderboards identify your brand correctly when ranks tie. Existing passwords, expiry dates and access limits still apply.

Fixed

Safer keyboard navigation in Actions and Prompts

Opening an action no longer triggers its approval, and prompt shortcuts follow your current selection.

Actions ›Prompts ›
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In Actions, Enter on a row opens it for review. Starting or approving work requires activating its visible control; pressing e no longer runs the selected action. In Prompts, shortcuts use the current selection and tag order, ignore browser shortcuts, and prevent a held key from repeating an edit. Your existing edit permissions still apply.

Fixed

A clearer perception summary on the Dashboard

The perception panel labels its latest score and shows only observed changes.

Perception ›
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The Dashboard perception panel no longer draws a trend from a single score. It shows the latest result and any measured change instead. Open Perception for the underlying scans and history, so a current snapshot cannot be mistaken for a week of improvement.

Fixed

Large pages get a fuller site audit

Site Optimization checks content deep in large pages instead of mistaking them for empty pages.

Site Optimization ›
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Audit checks now read the whole document within the scan limits, including pages with large scripts before the main content. This reduces false warnings about missing headings and thin content. Written page reviews also draw from sections across the page, so guides and FAQs below a long table can inform the recommendations. Available on Growth and Scale.

Improved

See when prompts name your own brand

Spot questions that can lift visibility and rankings simply by naming the brand you track.

Prompts ›Accuracy ›
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Prompts highlights your brand name while you add questions and in the tracking table. On paid plans, Set health shows how those questions affect your scores and lets you review them together. Keep tracking them with the Branded tag, or move suitable questions to Accuracy within its question limit. Keeping them is the default, and you can undo the review. The Branded filter shows those prompts on their own; tagging them does not remove them from your overall scores.

Fixed

Clearer limits for Shopify site fixes

Actions and Site Optimization explain which Shopify pages a connected site fix can change.

Site connections ›Installation ›
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Shopify fixes support pages and blog articles. For product and collection pages, Trakkr directs you to make the change in Shopify admin instead of offering an unsupported write. Connection setup lists the required permissions and supported changes. AI Pages setup also explains Shopify and Wix limitations before you try to connect. Site fixes require a paid plan, edit access and a supported site connection.

New

Shopping tracking for ChatGPT

See whether ChatGPT recommends your products, which retailers it shows, and how those answers change.

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Start from Brand settings or Integrations. Review the products found on your store, choose your questions and market, then follow daily checks from one workspace. Open an answer to see the captured product cards, their order, retailer links and the evidence behind each finding. Setup checks whether your market is supported before monitoring starts.

  • Separate discovery, comparison and purchase questions to see where products gain or lose ground
  • Review uncertain product matches before treating them as results
  • One free month per billing account, then $49 per brand per month, or $490 a year on annual plans. Review the terms before starting and stop before conversion to avoid a charge

Improved

Find the help you need in Learn

Start from a task, search the docs, or ask a question and follow the guides behind the answer.

Quick Start ›First API read ›
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Learn now opens with practical tasks, from understanding a score to choosing a visibility gap and making your first API request. Search and the help assistant use the same product guides. Answers link to their sources, and the reader makes it easier to move between related pages, copy examples and download a guide. The API reference adds request examples and a sample playground, while product updates have their own RSS feed.

Improved

Audit the right section of your site

Choose the folder Site Optimization scans, including a country site or one part of a shared domain.

Site Optimization ›
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Scan settings now show the website section your audit covers and let you edit it. A brand whose website points to a folder starts with that folder, rather than pulling in sibling brands or countries on the same domain. Manual and weekly scans use the saved scope, and discovery keeps looking within it until the page budget is filled or no more eligible pages can be found.

Fixed

More reliable JavaScript rendering checks

Site Optimization gives rendered pages time to load before comparing them with what a crawler receives.

Site Optimization ›JavaScript rendering ›
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The browser view now uses the rendered page and waits long enough for JavaScript content to arrive. Comparing it with the server HTML shows which sections a plain crawler fetch misses. Section checks look at the content itself, reducing false warnings when headings differ but the useful text is still present.

Improved

Faster trips between dashboards

Move between reports, prompts, competitors and perception with less repeated loading.

Dashboard ›
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Pages reuse data already loaded for the same account, brand and market. Returning to a view keeps its recent data on screen while it refreshes. New reports and successful edits refresh the related views too, including after a connection is restored, so navigating back does not leave you reading an older result.

Full changelog