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Customer storyHow the voice AI company Futuro grew its traffic3×AI traffic in 60 days

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Open dataWhere AI sends people, across more than 6,000 sites

Your AI visibility.
In your own reports.

Bring Trakkr’s visibility, citations, competitors and traffic into Looker Studio, alongside GA4 and Search Console.

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AI visibilityLooker StudioNike · 12 weeks
Visibility

42%+6 pts

Citations

1,284+12%

Crawler visits

8,640+23%

Visibility over time · last 12 weeks

Mar 24Jun 13

Citations by model
ChatGPT38
Perplexity31
Gemini22
Claude18
Competitor rankings
1Adidas48+9
2Nike42+6
3New Balance31+2
4PUMA27-1

Your data.
Your dashboard.

One connector, seventeen datasets. Use the same brand permissions as Trakkr and build a report around the decisions your team makes.

Generate your API key

Open the connector setup in Trakkr and create a personal API key. Copy it when it is shown, then keep it private.

Open Trakkr setup

Pick a brand and dataset

Authorize the Google community connector, enter your API key, then choose a brand and one dataset per data source.

Open the connector

Build your report

Start with Visibility Over Time, date on the X axis. Add separate sources for citations, competitors or traffic.

Read the setup guide

Every part of the story.

These are the dataset names you’ll find in the connector. Add each as a separate data source in the same report.

3 datasets

Visibility

  • Visibility Over Time
  • Visibility by AI Model
  • Visibility by Prompt
3 datasets

Citations

  • Citations
  • Citation Analytics
  • Citations by AI Model
2 datasets

Competition

  • Competitive Rankings
  • Competitor Heatmap
3 datasets

Perception and prompts

  • Perception Metrics
  • Model Performance
  • Prompts
3 datasets

Crawlers

  • Crawler Visits Over Time
  • Crawler Visits by Bot
  • Crawler Top Pages
3 datasets

Visitors

  • Live Visitors Over Time
  • Live Visitors by AI Source
  • Live Visitors Top Landing Pages

Connect the source first. Crawler datasets need crawler tracking. Visitor datasets need a connected GA4 property.

Keep the periods clear. Time-scoped datasets use Looker’s date range. Competitor Heatmap and Prompts return current state.

A report that
stays connected.

The connector fetches completed Trakkr data when Looker queries it. Check the returned report dates and the source’s own processing delays.

Read refresh and date-range notes
Data sources in this report

TrakkrVisibility Over Time

Connected

TrakkrCitations by AI Model

Connected

Google Analytics 4Sessions by source

Connected

Search ConsoleQueries and pages

Connected

Fetched when the report loads · completed Trakkr data only

Know what
you’re sharing.

Your key inherits your Trakkr access. A shared Looker report makes that fetched data visible to the people you share it with.

Access and privacy

  • Use your own API key. The brand list follows your Trakkr permissions.
  • Viewers do not need their own Trakkr seat to see a shared report’s data.
  • Rotate keys deliberately and update every affected data source.
Privacy Terms

If a chart needs attention

Access denied

Check the key, plan and brand permissions.

Missing fields

Use Refresh fields in the data source.

Rate limits

Stagger refreshes. The API allows 60 requests per minute.

Empty charts

Check recent runs and the chosen date range.

Citations above 5,000 rows

Shorten the date range. The connector returns an error instead of a partial list.

Prompts above 5,000 rows

Contact support for an export.

Contact support

Questions,
answered.

The ones we hear most. Need a hand?
Talk to our team

The connector needs Scale or an equivalent subscription, a brand with data, your own Trakkr API key and a Google account with access to Looker Studio.

Ask anything elseAsk anything else

The Agent answers from our docs, methods and pricing, and links to the source.

Put AI visibility
in your next report.

Connect Trakkr once, choose your datasets and build a dashboard your team can use.

Open in Looker Studio Open Trakkr setup