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llms.txt GeneratorSchema types overrepresented on cited pages
Authorship and explicit page structure over-index strongly on cited pages, with Person schema leading the pack. The benchmark pattern indicates that AI systems frequently cite pages with clear entity definitions and structured question formats.
Benchmark data tracking the prevalence of specific schema types on AI cited pages compared to the general web.
The key numbers.
- Person schema lift
- Person schema over-indexes heavily on cited pages.
- 9.4x
- FAQPage lift
- FAQPage is overrepresented relative to the web average.
- 2.4x
- Pages with schema
- Share of cited pages with schema markup.
- 67.8%
The ranked view.
- 19.4x
Person
The strongest schema lift in the benchmark.
- 22.4x
FAQPage
FAQ schema over-indexes on cited pages.
- 367.8%
Schema adoption overall
Two thirds of cited pages include some schema.
What changed
Person Schema Lift
Person schema over-indexes heavily on cited pages, showing a 9.4x lift and representing the strongest schema lift in the benchmark.
FAQPage Schema Lift
FAQ schema over-indexes on cited pages, demonstrating a 2.4x lift relative to the web average.
Overall Schema Adoption
Two thirds of cited pages include some schema, resulting in a 67.8 percent share of cited pages with schema markup.
| Measure | Result |
|---|---|
| Person schema lift Person schema over-indexes heavily on cited pages. | 9.4x |
| FAQPage lift FAQPage is overrepresented relative to the web average. | 2.4x |
| Pages with schema Share of cited pages with schema markup. | 67.8% |
Population and method
Built from 1,465 AI-cited pages across 950 domains, using 28,033 citation opportunities and page-level crawl analysis.
Where the evidence stops
Most findings are correlational. Overrepresented traits are not the same as proven causal lifts.
Some subgroups, especially FAQ Schema + FAQ Content, are relatively small and should be read carefully.
The study looks at cited pages rather than all uncited pages in the open web, so it is best used as a benchmark profile.
Cite this tracker.
Source study: Anatomy of a Citation“Authorship and explicit page structure over-index strongly on cited pages, with Person schema leading the pack. The benchmark pattern indicates that AI systems frequently cite pages with clear entity definitions and structured question formats.”
Mack Grenfell · Schema types overrepresented on cited pages
The Anatomy of an AI Citation · Trakkr Research · Updated 30 March 2026