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What is the main operational takeaway from the crawler study?

Mostly, discovery is shallow and crawler-specific. Teams should prioritize answer-dense entry pages, strong links, and crawler-aware refresh timing over generic assumptions about deep crawling.

The key numbers.

One-visit sessions
Most AI crawler visits are one-and-done sessions.
88.5%
GPTBot share
GPTBot is the dominant crawler by observed visits.
57.2%
OAI-SearchBot share
SearchBot is the second-largest crawler in the study.
15.1%

If a bot only takes one or two meaningful steps, the page it lands on has to do much more work to ensure content is indexed.

MeasureResult
One-visit sessions

Most AI crawler visits are one-and-done sessions.

88.5%
GPTBot share

GPTBot is the dominant crawler by observed visits.

57.2%
OAI-SearchBot share

SearchBot is the second-largest crawler in the study.

15.1%

What this study measured.

An observational snapshot.
Tested 1 February 2026.

Read the full methodology

Population and method

Built from 575,788 AI crawler visits across 84 brands and 314,501 unique URLs observed between June 11, 2025 and February 1, 2026.

Where the evidence stops

This study measures observable crawler traffic rather than hidden fetches or internal cache reads.

One dominant e-commerce brand was excluded to keep the page-type patterns more generalizable.

Visit share and homepage preference vary sharply by bot family, so averages can hide crawler-specific behavior.

What to do with this

  • Optimize entry pages and internal links for the crawlers that actually show up in your logs.
  • Treat crawler families differently because they do not read the same site architecture the same way.
  • Use low-depth answer pages to improve the odds that a one-visit crawler still finds something citeable.

This turns study findings into an operating rule teams can use when deciding what to publish, refresh, or measure next, especially given that one-visit sessions account for 88.5% of crawler activity.

Questions about this answer.

“Mostly, discovery is shallow and crawler-specific. Teams should prioritize answer-dense entry pages, strong links, and crawler-aware refresh timing over generic assumptions about deep crawling.”

Mack Grenfell · What is the main operational takeaway from the crawler study?
When AI Comes to Your Website · Trakkr Research · Updated 1 February 2026

https://trakkr.ai/trakkr-research/crawler-behavior/answers/what-is-the-main-operational-takeaway-from-the-crawler-study
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