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llms.txt GeneratorWhich page types earn the most AI citations?
Mostly blog and editorial content. Blog and editorial content earns the largest named citation share in the matrix at 20.18 percent, and it does so with 1.4x citation efficiency.
The key numbers.
- Blog citation share
- Blog and editorial content earns one in five citations.
- 20.18%
- Blog efficiency
- Blog content outperforms its crawl share.
- 1.4x
- Citations analyzed
- Citation records matched to page types.
- 337,362
The most citeable templates are not always the ones that receive the most crawler traffic, requiring teams to distinguish between crawl coverage and actual citation output.
The evidence.
| Measure | Result |
|---|---|
| Blog citation share Blog and editorial content earns one in five citations. | 20.18% |
| Blog efficiency Blog content outperforms its crawl share. | 1.4x |
| Citations analyzed Citation records matched to page types. | 337,362 |
Population and method
Built from 337,362 citations and 11,406,191 crawler visits across 882 brands, with page-type classification and crawl-to-citation matching.
Where the evidence stops
Efficiency is relative to share, so it is best used for prioritization, not as a standalone success metric.
Underperforming page types can still be necessary for other jobs such as onboarding, conversion, or account support.
Crawler behavior and citation behavior are linked but not identical, especially across bot families.
What to do with this
- Prioritize page types that convert crawl attention into citations, not just raw crawl volume.
- Use product pages for coverage, but build answer-heavy editorial and use-case pages for citation lift.
- Audit high-crawl, low-citation templates first because they are the clearest waste in the system.
This turns a study finding into an operating rule teams can use when they decide what to publish, refresh, or measure next to maximize AI visibility.
Questions about this answer.
Cite this answer.
Source study: Page Type Performance“Mostly blog and editorial content. Blog and editorial content earns the largest named citation share in the matrix at 20.18 percent, and it does so with 1.4x citation efficiency.”
Mack Grenfell · Which page types earn the most AI citations?
AI Crawls Your Product Pages. It Cites Your Blog. · Trakkr Research · Updated 14 March 2026
Apply the finding
The benchmark identifies promising formats. Next, measure whether the stronger page mix changes share of voice across the same competitors and prompts.
To apply the finding to Google Search, test the page-type finding in Google AI Overviews and compare source selection before and after the change.