Not sure where to start? Take a guided tour.
AI Site Grader
AI Query Scanner
llms.txt GeneratorWhich page types should you refresh first?
Mostly, you should refresh templates that attract high crawler attention but convert poorly into citations. Start with Help and FAQ content, product pages, and homepages, as these represent the clearest sources of lost selection value.
The key numbers.
- Product page efficiency
- Product pages are crawled heavily but cited much less.
- 0.49x
- Homepage efficiency
- Homepages are read more than they are cited.
- 0.74x
- Help/FAQ efficiency
- Help and FAQ content underperforms strongly.
- 0.21x
Prioritizing the refresh queue based on the gap between crawl share and citation efficiency allows teams to reclaim wasted crawler attention and improve overall visibility in AI answers.
The evidence.
| Measure | Result |
|---|---|
| Product page efficiency Product pages are crawled heavily but cited much less. | 0.49x |
| Homepage efficiency Homepages are read more than they are cited. | 0.74x |
| Help/FAQ efficiency Help and FAQ content underperforms strongly. | 0.21x |
Population and method
Built from 337,362 citations and 11,406,191 crawler visits across 882 brands, with page-type classification and crawl-to-citation matching.
Where the evidence stops
Efficiency is relative to share, so it is best used for prioritization, not as a standalone success metric.
Underperforming page types can still be necessary for other jobs such as onboarding, conversion, or account support.
Crawler behavior and citation behavior are linked but not identical, especially across bot families.
What to do with this
- Prioritize page types that convert crawl attention into citations rather than focusing solely on raw crawl volume.
- Use product pages for coverage but build answer-heavy editorial and use-case pages for citation lift.
- Audit high-crawl, low-citation templates first to eliminate the clearest waste in the system.
Operators need a mathematical basis for content updates. Targeting high-crawl, low-citation templates directly improves the return on existing crawler activity without requiring new URL discovery.
Questions about this answer.
Cite this answer.
Source study: Page Type Performance“Mostly, you should refresh templates that attract high crawler attention but convert poorly into citations. Start with Help and FAQ content, product pages, and homepages, as these represent the clearest sources of lost selection value.”
Mack Grenfell · Which page types should you refresh first?
AI Crawls Your Product Pages. It Cites Your Blog. · Trakkr Research · Updated 14 March 2026