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llms.txt GeneratorWhy do product pages get crawled so much but cited so little?
Mostly because crawler interest and answer usefulness are different jobs. Product pages attract discovery traffic, but they often lack the comparative, explanatory, and verdict-style language that models reuse in final answers.
The key numbers.
- Product page efficiency
- Product pages are crawled heavily but cited much less.
- 0.49x
- Crawler visits
- Crawler visits matched to page types.
- 11.4M
The 0.49x efficiency score is the clearest signal that discovery is not the same thing as selection, meaning high crawl volume does not guarantee inclusion in AI outputs.
The evidence.
| Measure | Result |
|---|---|
| Product page efficiency Product pages are crawled heavily but cited much less. | 0.49x |
| Crawler visits Crawler visits matched to page types. | 11.4M |
Population and method
Built from 337,362 citations and 11,406,191 crawler visits across 882 brands, with page-type classification and crawl-to-citation matching.
Where the evidence stops
Efficiency is relative to share, so it is best used for prioritization, not as a standalone success metric.
Underperforming page types can still be necessary for other jobs such as onboarding, conversion, or account support.
Crawler behavior and citation behavior are linked but not identical, especially across bot families.
What to do with this
- Prioritize page types that convert crawl attention into citations instead of focusing solely on raw crawl volume.
- Use product pages for coverage but build answer-heavy editorial and use-case pages for citation lift.
- Audit high-crawl, low-citation templates first because they represent the clearest waste in the system.
This metric turns a study finding into an operating rule teams can use when they decide what to publish, refresh, or measure next, shifting focus from raw crawl volume to citation efficiency.
Questions about this answer.
Cite this answer.
Source study: Page Type Performance“Mostly because crawler interest and answer usefulness are different jobs. Product pages attract discovery traffic, but they often lack the comparative, explanatory, and verdict-style language that models reuse in final answers.”
Mack Grenfell · Why do product pages get crawled so much but cited so little?
AI Crawls Your Product Pages. It Cites Your Blog. · Trakkr Research · Updated 14 March 2026