AI adds location context in 13% of rewrites
AI added a location constraint in 13.19% of observed query rewrites.
Geographic specificity is a recurring retrieval behavior.
The numbers behind it.
- Location added
- 1,520 queries added a location constraint.
- 13.19%
- Prompt-query pairs
- Captured prompt-to-query transformations.
- 11,521
The evidence.
| Measure | Result |
|---|---|
| Location added 1,520 queries added a location constraint. | 13.19% |
| Prompt-query pairs Captured prompt-to-query transformations. | 11,521 |
Population and method
Built from 11,521 captured prompt-to-query pairs observed in OpenAI web search calls, with 100% search-query coverage in the sampled dataset.
Where the evidence stops
This study reflects captured search-query transformations rather than every hidden retrieval step a model may perform.
Some inserted entities reflect category heuristics or market leaders rather than final recommendation outcomes.
The underlying dataset is concentrated in commercial and research prompts rather than all possible conversational traffic.
What to do with this
Localized modifiers, variants, and examples deserve space in answer-first content when geography matters.
Cite this fact.
Source study: Query Translation“AI added a location constraint in 13.19% of observed query rewrites.”
How AI Translates Your Questions - Trakkr Research · AI adds location context in 13% of rewrites
How AI Translates Your Questions · Trakkr Research · Updated 22 January 2026