Not sure where to start? Take a guided tour.
AI Site Grader
AI Query Scanner
llms.txt GeneratorBrand names get inserted in 15% of rewrites
Brand names not present in the prompt were inserted in 15.24% of query rewrites.
The model frequently jumps to likely market leaders before it searches.
The numbers behind it.
- Brand insertion rate
- 1,756 queries inserted brand names not in the prompt.
- 15.24%
- Prompt-query pairs
- Captured prompt-to-query transformations.
- 11,521
The evidence.
| Measure | Result |
|---|---|
| Brand insertion rate 1,756 queries inserted brand names not in the prompt. | 15.24% |
| Prompt-query pairs Captured prompt-to-query transformations. | 11,521 |
Population and method
Built from 11,521 captured prompt-to-query pairs observed in OpenAI web search calls, with 100% search-query coverage in the sampled dataset.
Where the evidence stops
This study reflects captured search-query transformations rather than every hidden retrieval step a model may perform.
Some inserted entities reflect category heuristics or market leaders rather than final recommendation outcomes.
The underlying dataset is concentrated in commercial and research prompts rather than all possible conversational traffic.
What to do with this
Competitor language and market-map coverage belong in answer infrastructure, not just comparison pages.
Cite this fact.
Source study: Query Translation“Brand names not present in the prompt were inserted in 15.24% of query rewrites.”
How AI Translates Your Questions - Trakkr Research · Brand names get inserted in 15% of rewrites
How AI Translates Your Questions · Trakkr Research · Updated 22 January 2026