Content: what AI cites
Crawlers read product pages. Answers cite blogs.
Each page type’s share of AI crawler visits and of citations, on a log scale.
Top cited pages carry more schema and tables. Length barely differs.
The top 10% of 1,465 cited pages against the bottom half. Words: 2,521 against 2,305.
Common questions
What kind of pages does AI cite most?
In this Trakkr panel, citations are concentrated across a narrower set of page types than crawler requests. The crawl-share and citation-share comparison is descriptive, not a page-level conversion rate or proof that a crawl caused a citation.
Does schema markup help you get cited by AI?
In Trakkr’s data, AI-cited pages carry structured data more often than the open-web baseline, and some schema types show a measurable lift. Schema is not a magic switch, but it correlates with being cited.
What is the difference between being crawled and being cited?
Crawling means an AI bot fetched your page; citation means a model actually used it as a source in an answer. This dataset measures the gap (crawl share against citation share) by page type.
Shares are descriptive, not a conversion rate. Page types come from a classifier that covers 58% of pages; the rest are left out. Schema patterns are correlations from 1,465 pages, not proof that schema causes citations.