Category
Baby products
Who AI recommends when asked about baby products. 26 brands on the list today.
Amazon, Chicco and Shopzilla tie for first on score.
- Brands listed
- 26
- Leader
- 3 tied
- Amazon, Chicco, Shopzilla
- All on 100.0, listed A to Z
- Lead
- Tied
- Three share first, 100.0
- With 2 others
- Category average
- 48.3
- Average place 4.7
- Across the 26
Amazon, Chicco and Shopzilla share the lead. 23 of the 26 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Amazon | 1.0 | 40% | 100.0 | Platform |
| 1= | Chicco | 1.0 | 20% | 100.0 | B2C |
| 1= | Shopzilla | 1.0 | 20% | 100.0 | Platform |
| 4= | Babyganics | 2.0 | 20% | 91.3 | Health |
| 4= | PriceGrabber | 2.0 | 20% | 91.3 | Platform |
| 4= | What to Expect | 2.0 | 20% | 91.3 | Media |
| 7= | BabyBjorn | 3.0 | 20% | 64.0 | Hardware |
| 7= | BabyCenter | 3.0 | 20% | 64.0 | Media |
| 7= | Burt's Bees Baby | 3.0 | 20% | 64.0 | Health |
| 7= | Buy Buy Baby | 3.0 | 20% | 64.0 | B2C |
| 7= | 3.0 | 20% | 64.0 | Platform | |
| 12= | Avent | 4.0 | 20% | 49.0 | Hardware |
| 12= | Target | 4.0 | 20% | 49.0 | B2C |
| 14= | CamelCamelCamel | 5.0 | 20% | 36.0 | Platform |
| 14= | Graco | 5.0 | 40% | 36.0 | Hardware |
| 14= | Procter & Gamble | 5.0 | 20% | 36.0 | B2C |
| 14= | Walmart | 5.0 | 20% | 36.0 | B2C |
| 18= | Babies R Us | 6.0 | 20% | 25.0 | B2C |
| 18= | The Bump | 6.0 | 40% | 25.0 | Media |
| 18= | Wirecutter | 6.0 | 20% | 25.0 | Media |
| 21= | Britax | 7.0 | 20% | 16.0 | Hardware |
| 21= | Idealo | 7.0 | 20% | 16.0 | Platform |
| 23= | BabyGearLab | 9.0 | 20% | 4.0 | B2C |
| 23= | Ergobaby | 9.0 | 20% | 4.0 | Hardware |
| 23= | PriceRunner | 9.0 | 20% | 4.0 | B2C |
| 26 | UPPAbaby | 10.0 | 20% | 1.0 | Hardware |
= means tied on score
How this list works
AI is asked about baby products every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.