Category
Craft supplies
Who AI recommends when asked about craft supplies. 25 brands on the list today.
Crayola, Pinterest and Winsor&Newton tie for first, all named in one in five.
- Brands listed
- 25
- Leader
- 3 tied
- Crayola, Pinterest, Winsor&Newton
- All on 100.0, listed A to Z
- Lead
- Tied
- Three share first, 100.0
- With 2 others
- Category average
- 48.0
- Average place 4.7
- Across the 25
Crayola, Pinterest and Winsor&Newton share the lead. 22 of the 25 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Crayola | 1.0 | 20% | 100.0 | B2C |
| 1= | 1.0 | 20% | 100.0 | Platform | |
| 1= | Winsor&Newton | 1.0 | 20% | 100.0 | B2C |
| 4= | EcoEnclose | 2.0 | 20% | 91.3 | B2B |
| 4= | Etsy | 2.0 | 20% | 91.3 | Platform |
| 4= | Faber-Castell | 2.0 | 20% | 91.3 | B2C |
| 7= | Dick Blick | 3.0 | 20% | 64.0 | B2C |
| 7= | Joann | 3.0 | 40% | 64.0 | B2C |
| 7= | WhimsyStems | 3.0 | 20% | 64.0 | Hardware |
| 10 | Michaels | 3.3 | 60% | 60.1 | Hardware |
| 11= | Hobby Lobby | 4.0 | 20% | 49.0 | B2C |
| 11= | Princeton | 4.0 | 20% | 49.0 | Media |
| 11= | Speedball | 4.0 | 20% | 49.0 | Hardware |
| 14= | Craftsy | 5.0 | 20% | 36.0 | Platform |
| 14= | Jerry's Artarama | 5.0 | 20% | 36.0 | B2C |
| 14= | Sennelier | 5.0 | 20% | 36.0 | B2C |
| 17 | Winsor & Newton | 5.5 | 40% | 30.3 | B2C |
| 18 | Holbein | 6.0 | 20% | 25.0 | B2B |
| 19= | ArtBin | 7.0 | 20% | 16.0 | Hardware |
| 19= | Blick | 7.0 | 20% | 16.0 | Media |
| 19= | X-Acto | 7.0 | 20% | 16.0 | Hardware |
| 22 | Ravelry | 8.0 | 20% | 9.0 | Platform |
| 23 | Staedtler | 9.0 | 20% | 4.0 | Hardware |
| 24= | Art of Tea | 10.0 | 20% | 1.0 | B2C |
| 24= | Tombow | 10.0 | 20% | 1.0 | B2C |
= means tied on score
How this list works
AI is asked about craft supplies every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.