Category
Fabric softener
Who AI recommends when asked about fabric softener. 17 brands on the list today.
Gain is named in four in five answers. Procter & Gamble, next on score, in four in five.
- Brands listed
- 17
- Leader
- Gain
- 91.3, named in four in five
- Lead
- 23.2 points
- Over Procter & Gamble, 68.1
- Not tied
- Category average
- 31.5
- Average place 6.0
- Across the 17
Gain leads. 7 of the 17 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Gain | 2.0 | 80% | 91.3 | B2C |
| 2 | Procter & Gamble | 2.8 | 80% | 68.1 | B2C |
| 3 | Purex | 3.0 | 20% | 64.0 | B2C |
| 4 | Downy | 3.3 | 60% | 58.8 | B2C |
| 5 | Snuggle | 4.0 | 20% | 49.0 | B2C |
| 6 | All Sport | 5.0 | 40% | 36.0 | B2C |
| 7 | Ecover | 5.3 | 60% | 32.1 | B2C |
| 8 | Seventh Generation | 5.8 | 100% | 27.0 | B2C |
| 9 | The Bump | 6.0 | 20% | 25.0 | Media |
| 10 | Bounce | 6.3 | 60% | 21.8 | Platform |
| 11= | ARM | 6.8 | 80% | 18.1 | Hardware |
| 11= | Mrs. Meyer's | 6.8 | 80% | 18.1 | B2C |
| 13 | ATTITUDE | 7.0 | 20% | 16.0 | Health |
| 14= | ECOS | 9.0 | 20% | 4.0 | Hardware |
| 14= | Method | 9.0 | 60% | 4.0 | Hardware |
| 16= | Costco | 10.0 | 20% | 1.0 | B2C |
| 16= | Ecozone Fabric Softener | 10.0 | 20% | 1.0 | B2C |
= means tied on score
How this list works
AI is asked about fabric softener every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.