Category
Protein supplements
Who AI recommends when asked about protein supplements. 22 brands on the list today.
MyFitnessPal and Optimum Nutrition tie for first on score.
- Brands listed
- 22
- Leader
- 2 tied
- MyFitnessPal, Optimum Nutrition
- All on 100.0, listed A to Z
- Lead
- Tied
- Two share first, 100.0
- With Optimum Nutrition
- Category average
- 41.3
- Average place 5.2
- Across the 22
MyFitnessPal and Optimum Nutrition share the lead. 14 of the 22 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | MyFitnessPal | 1.0 | 20% | 100.0 | Health |
| 1= | Optimum Nutrition | 1.0 | 80% | 100.0 | Health |
| 3 | Cronometer | 2.0 | 20% | 91.3 | Health |
| 4= | Dymatize ISO100 | 2.5 | 80% | 79.6 | Health |
| 4= | MuscleTech NitroTech | 2.5 | 80% | 79.6 | Health |
| 6 | Lose It! | 3.0 | 20% | 64.0 | Health |
| 7= | Cellucor Cor-Performance Whey | 4.0 | 20% | 49.0 | Health |
| 7= | MyMacros+ | 4.0 | 20% | 49.0 | Health |
| 7= | MyProtein Impact Whey | 4.0 | 20% | 49.0 | Health |
| 7= | Orgain Organic Protein | 4.0 | 40% | 49.0 | Health |
| 11= | Ghost | 5.0 | 20% | 36.0 | Media |
| 11= | 5.0 | 20% | 36.0 | Platform | |
| 13= | BSN | 6.0 | 20% | 25.0 | Health |
| 13= | NOW Foods | 6.0 | 20% | 25.0 | Health |
| 15 | Myprotein Lean Bars | 6.3 | 60% | 21.8 | Health |
| 16 | Bodybuilding.com | 7.0 | 40% | 16.0 | Media |
| 17= | Legion Whey+ | 8.0 | 20% | 9.0 | Health |
| 17= | Premier Equine Girth | 8.0 | 40% | 9.0 | Hardware |
| 17= | Strong | 8.0 | 20% | 9.0 | B2B |
| 20= | ProteinTracker | 9.0 | 20% | 4.0 | Health |
| 20= | Vital Farms | 9.0 | 20% | 4.0 | B2C |
| 22 | Kaged Muscle ReKaged Whey | 9.5 | 40% | 2.3 | Health |
= means tied on score
How this list works
AI is asked about protein supplements every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.