Category
Bath towels
Who AI recommends when asked about bath towels. 17 brands on the list today.
Brookstone, Target and TurkishTowels tie for first, all named in one in five.
- Brands listed
- 17
- Leader
- 3 tied
- Brookstone, Target, TurkishTowels
- All on 100.0, listed A to Z
- Lead
- Tied
- Three share first, 100.0
- With 2 others
- Category average
- 41.3
- Average place 5.1
- Across the 17
Brookstone, Target and TurkishTowels share the lead. 9 of the 17 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Brookstone | 1.0 | 20% | 100.0 | Hardware |
| 1= | Target | 1.0 | 20% | 100.0 | B2C |
| 1= | TurkishTowels | 1.0 | 20% | 100.0 | B2C |
| 4 | Matouk | 3.0 | 20% | 64.0 | B2C |
| 5 | Brooklinen | 3.3 | 60% | 58.8 | B2C |
| 6 | Frette | 4.3 | 60% | 44.4 | B2C |
| 7= | Amazon | 5.0 | 20% | 36.0 | Platform |
| 7= | Coyuchi | 5.0 | 60% | 36.0 | B2C |
| 9 | Sferra | 5.5 | 40% | 30.3 | B2C |
| 10 | Parachute | 5.7 | 60% | 28.4 | B2C |
| 11 | Boll & Branch | 5.8 | 80% | 27.6 | B2C |
| 12 | Mango | 6.0 | 20% | 25.0 | B2C |
| 13 | Turkish Airlines | 6.7 | 60% | 18.8 | B2C |
| 14 | The Bump | 7.0 | 20% | 16.0 | Media |
| 15 | Ralph Lauren Polo | 7.5 | 40% | 12.3 | B2C |
| 16 | Snowe Towels | 9.0 | 20% | 4.0 | B2C |
| 17 | Bamboo | 10.0 | 20% | 1.0 | Hardware |
= means tied on score
How this list works
AI is asked about bath towels every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.