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Customer storyHow the voice AI company Futuro grew its traffic3×AI traffic in 60 days

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Open dataWhere AI sends people, across more than 6,000 sites

GA4 AI search attribution

GA4 now recognizes AI Assistant traffic for supported referrers. Use that signal carefully, then connect it to Trakkr prompts, citations, and reports.

View AI traffic indexRead traffic docs
Google Analytics 4AI assistants · last 28 days

1,284AI assistant sessions

chatgpt.com61%
perplexity.ai18%
gemini.google.com13%
claude.ai8%

Top landing pages

/guides/wide-fit412
/products/daily236
/pricing118
In Trakkr

Asked in Trakkr

“Which landing pages do AI assistants send visitors to?”

/guides/wide-fit412
/products/daily236
/pricing118

/guides/wide-fit brings a third of AI visits

It is also the page ChatGPT cites most for wide feet.

A practical workflow.

Start with the source, check what it can show, then compare it with your AI visibility.

Before you start

GA4 installed on the site with access to admin and reporting configuration.

A known list of AI referrers and landing pages to validate against recognized AI Assistant traffic.

Trakkr tracking for prompts, citations, traffic, and reporting.

Check the AI Assistant channel

GA4 introduced AI Assistant traffic measurement in 2026 with an ai-assistant medium and default AI Assistant channel group for recognized referrers.

Create or review a custom channel group

Use GA4 custom channel groups to place AI assistant matching above generic Referrals, so AI traffic is not buried in the wrong bucket.

Validate landing pages

Review landing pages, sessions, engagement, conversions, and revenue where configured. Do not report traffic without checking where it landed.

Compare traffic to visibility

Use Trakkr to compare GA4 AI traffic movement with prompt rankings, citations, competitor share, and cited pages.

Build a recurring report

Send visibility, citation, and traffic summaries into Trakkr reports or Looker Studio so stakeholders see one version of the story.

Google Analytics is one of 29 integrations.See them all

What to measure.

Keep source signals, AI answers and business outcomes separate. Compare the same pages and time window.
SignalWhy it mattersCadence
AI Assistant sessionsShows recognized AI-assisted traffic in GA4 without mixing it into generic referrals.Weekly
Landing pages by AI sourceReveals what AI systems send users to and whether those pages convert.Weekly
Conversions and revenueConnects AI search traffic to business outcomes when events and ecommerce are configured.Monthly
Visibility versus trafficSeparates awareness wins from sessions that reach the website.Monthly

Turn the signal
into a next step.

Google Analytics 4 supplies one part of the picture. Use Trakkr to investigate the answers around it.

Read traffic docs

How Trakkr fits

  1. Trakkr explains why AI traffic changed by showing prompts, citations, rankings, and competitors.
  2. The AI Search Traffic Index provides market context for how much traffic each AI platform sends.
  3. Looker Studio and reports can combine GA4 traffic with Trakkr visibility data for stakeholder dashboards.

Common mistakes

  • Treating GA4 as complete AI attribution for every model and app.
  • Leaving AI traffic below Referrals in custom channel group order.
  • Reporting sessions without checking landing pages, events, and source quality.

Sources and
further reading.

Google Analytics 4’s own documentation first, then the Trakkr data, tools and guides that sit around it.

Related workflows

Netlify · Bot trackingNetlify AI bot trackingTrakkr installs a Netlify Edge Function that records matching crawler requests before browser analytics would run. Upstream blocks remain outside its view.Open workflow Looker Studio · Reporting workflowLooker Studio AI visibility dashboardBuild one stakeholder dashboard for AI visibility by blending Trakkr visibility data with GA4 traffic, Search Console trends, BigQuery exports, and crawler signals.Open workflow Google Search Console · Search reportingGoogle Search Console AI visibilityGoogle is adding generative AI performance reporting for AI Overviews, AI Mode, and Discover generative features. Use it with Trakkr to connect search exposure to AI answer visibility.Open workflow

Questions,
answered.

The ones we hear most. Need a hand?
Talk to our team

GA4 added AI Assistant traffic measurement for recognized referrers, including an ai-assistant medium and AI Assistant default channel group.

Ask anything else, like “What does Trakkr need from Google Analytics 4?”Ask anything else

The Agent answers from our docs, methods and pricing, and links to the source.

Separate AI sessions from generic referrals

Use GA4 for recognized AI traffic and Trakkr for the visibility layer that explains where that traffic came from.

View AI traffic indexRead traffic docs
Google Analytics is connectedJust now
Check the AI Assistant channelGA4 introduced AI Assistant traffic measurement in 2026 with an ai-assistant medium and default AI Assistant channel group for recognized referrers2 min
Create or review a custom channel groupUse GA4 custom channel groups to place AI assistant matching above generic Referrals, so AI traffic is not buried in the wrong bucketRunning
Validate landing pagesReview landing pages, sessions, engagement, conversions, and revenue where configuredToday
Compare traffic to visibilityUse Trakkr to compare GA4 AI traffic movement with prompt rankings, citations, competitor share, and cited pagesThis week
Build a recurring reportSend visibility, citation, and traffic summaries into Trakkr reports or Looker Studio so stakeholders see one version of the storyOngoing