Which tools support multiple clients without a separate contract for every brand?

Peec publishes plans for 3, 10, and 25 client projects. Otterly Standard and Premium include unlimited workspaces, subject to prompt allowances. Trakkr publishes 10 brands plus paid extra brands. Profound prices each active client workspace as an add-on and Semrush prices each domain. Scrunch and AthenaHQ publish agency programs, but larger portfolio terms require confirmation.

Which AI visibility platforms offer white-label reporting or a native client portal?

Trakkr documents a native read-only white-label client portal. Peec and Otterly document branded Looker Studio delivery rather than a rebranded product portal. Semrush Pro Reports support white-labeling and custom report domains, but its former Client Portal is retired. Scrunch documents brand-specific Guest access but not the full rebranding boundary. Profound and AthenaHQ do not publicly document native white-label portals.

What is the difference between undocumented and unsupported?

Undocumented means no current public primary source was found, so the vendor may still offer the item under contract. Unsupported means the vendor explicitly says the item is unavailable or retired. Quote required means the item exists on custom terms. Conflicting documentation means current first-party pages disagree and the order form must settle it.

How should an agency compare the cost of AI visibility software?

Model the same portfolio at five, 20, and 50 clients. Include workspaces or domains, prompts, AI models, users, reports, API use, overages, onboarding, markets, and minimum contract terms. State the assumptions next to every calculation. If a vendor does not publish a number, mark it quote required rather than estimating it.

Which tools recommend actions instead of only monitoring mentions?

Trakkr, AthenaHQ, and Scrunch publish explicit action or optimization workflows. Profound publishes Agents and content optimization, with some enterprise modules operating at organization level. Peec, Otterly, and Semrush provide analysis, reports, recommendations, or audits, but an agency should test how much work remains before a finding has an owner, status, and measurable follow-up.

When were the prices and capabilities in this guide checked?

The comparison was checked against current first-party pricing, agency pages, documentation, and retirement notices on August 18, 2026. Vendor terms can change. Open the linked source and confirm the signed order form before buying.

Industry tool guides

AI visibility tools

Best AI visibility tools for marketing agencies

A source-checked buyer guide to agency AI visibility platforms, client delivery, operating limits, and total portfolio cost.

P2 industryAI visibility toolsUpdated Aug 18, 2026

[01]

What this means for marketing agencies

Direct answer

There is no single best AI visibility tool for every agency. Peec has clear agency project tiers, Trakkr has a native white-label portal and action workflow, Otterly offers low-cost unlimited workspaces, Profound suits enterprise AEO delivery, Semrush fits SEO-led teams, and Scrunch or AthenaHQ suit agencies that want deeper optimization. Choose by delivery model, limits, and total portfolio cost.

AI visibility tools measure whether a brand is mentioned, recommended, cited, and described accurately inside AI-generated answers.

For marketing agencies, this is practical only when the tool can connect prompts, citations, source gaps, competitors, and action recommendations to the way buyers actually choose a provider.

An agency buyer has a different job from a single-brand marketer. The platform must keep client data separate, scale across 5, 20, or 50 accounts, support the client delivery experience the agency has sold, and show what the team should do next. A low entry price can mislead when every extra domain, workspace, model, prompt pack, user, report, API request, or client login adds cost.

For this page family, the buying job is show whether the brand is mentioned, recommended, cited, and described accurately when buyers ask AI for options. That makes the strongest tools the ones that connect mentions, rankings, citations, competitor presence, and narrative accuracy to concrete next steps instead of leaving the team with screenshots and vague scores.

choosing a platform for five launch clients without committing to enterprise pricing

comparing a native white-label portal with branded Looker Studio or report-builder delivery

checking whether clients are isolated by workspace, project, brand, domain slot, or separate contract

modeling prompt, engine, user, report, API, and workspace costs before setting service prices

deciding whether monitoring produces assigned actions or another dashboard the team must interpret

testing exports, scheduled reporting, client access, security, setup, and contract terms

[02]

Evaluation criteria for tools

Evaluation criteria for Best AI visibility tools for marketing agencies
Criterion	What to check
Prompt coverage	Can it cover marketing agencies across discovery, comparison, validation, and objection-handling prompts?
Citation evidence	Does it preserve the third-party and owned sources behind each answer, including official pricing pages, agency program terms, order forms, and contract schedules and product documentation for projects, workspaces, seats, client access, exports, APIs, and integrations?
Competitor context	Can it show which competitors are recommended, why they appear, and which proof points AI repeats?
Action workflow	For this template, prioritize coverage across models, citation visibility, competitor comparisons, sentiment, and evidence that can be shared with marketing and leadership teams. For this page family, the outcome is visibility measurement.
Review safety	Sensitive claims need human review before visibility findings become public messaging.

[03]

Agency capability comparison

Commercial disclosure

Trakkr publishes this guide and sells one of the products compared. Vendor order is alphabetical, not a ranking. Trakkr receives no payment for inclusion, and no vendor supplied a score or approved the wording.

Method

We checked current vendor pricing, agency pages, product documentation, and retirement notices. Public monthly prices exclude tax. Calculations use the same stated client count, but prompt depth and model coverage are not equivalent. Where sources conflict or omit a term, the table says so rather than inferring it.

Sources verified Aug 18, 2026

Documented

A current primary vendor source states the capability or allowance.

Not documented publicly

We found no current public primary source for the item. This does not prove the product lacks it.

Not supported

A current primary vendor source says the capability is unavailable or retired.

Quote required

The capability or quantity is sold on custom terms, so public cost cannot be calculated.

Conflicting documentation

Current primary vendor pages disagree. Confirm the signed order form before relying on the item.

Agency client delivery, isolation, permissions, and seat comparison
Tool	Best fit	Client isolation	Native portal	Branded reports	Custom domain	Permissions	Seats
AthenaHQ	Action-led GEO delivery and partner support	Centralized multi-brand management with team permissions is documented; exact client isolation controls are not public.	Not documented publicly.	Executive dashboards and BI support are documented; native report rebranding controls are not public.	Not documented publicly.	Team permissions are documented. Enterprise publishes custom access controls.	Unlimited members on the public self-serve product; agency contract terms are not public.
Otterly AI	Low-cost monitoring with unlimited workspaces	Standard and Premium include unlimited workspaces. Exact role and cross-workspace permission controls are not documented publicly.	Not supported. Otterly says its interface, branding, and URLs cannot be customized.	Looker Studio connector supports custom agency-branded dashboards.	Not supported for the native product; a Looker Studio report can use the agency's report setup.	Unlimited team members. Client-specific product roles are not documented publicly.	Unlimited team members on all current public plans.
Peec AI	Published agency tiers and pitch projects	Each client uses a separate project with its own allocated credits. The agency manages projects from one account.	No native rebranded product portal is documented. Client delivery is a no-login Looker Studio dashboard.	Branded Looker Studio dashboards, CSV exports, and client-facing links are documented.	Not documented publicly for the Peec product or Looker delivery.	Unlimited team users are documented. Client seat allowances are published, but detailed role controls are not.	Unlimited agency users. Public plan tables also list client seats and pitch allowances.
Profound	Enterprise AEO programs and independent workspaces	Each pitch and client workspace has its own prompts, data, competitors, models, and configuration.	Not documented publicly.	Executive reporting and exports are documented. Native white-label controls are not documented.	Not documented publicly.	Admin and agency user roles are documented at organization level. Detailed client-login permissions are not public.	Agency Growth publishes five agency seats; Enterprise is custom.
Scrunch	Optimization, site audits, APIs, and AXP	A unified multi-client workspace, role-based access, and brand-specific Guest access are documented.	Guest access is documented. Exact vendor rebranding and client navigation controls are not public.	Looker Studio and agency-branded delivery are documented for agency partners; exact included terms are not public.	Not documented publicly.	Role-based access and brand-specific Guest access are documented. Detailed role matrices are not public.	Agency Partner benefits include a free seat on referred client accounts. Agency Core seat allowance is not public in captured details.
Semrush AI Visibility Toolkit	SEO-led agencies already operating in Semrush	One paid AI Visibility Toolkit subscription applies per domain. Project and account access follow Semrush permissions.	Not supported. Semrush says Client Portal and CRM have been discontinued.	Pro Reports add branding, white-labeling, scheduled delivery, links, and a custom domain for $20 per report per month.	Supported for Pro Report links, not as a native AI Visibility Toolkit portal.	Reports support view or edit access. Toolkit user permissions and extra licenses follow Semrush subscription terms.	Toolkit cost is per domain. Additional toolkit user pricing is separate from domain cost and should be checked at purchase.
Trakkr	Native white-label portal, reporting, pitch audits, and actions	Each brand holds separate prompts, competitors, citations, reports, Pages, and history. Portal access is scoped to selected brands or a brand group.	Read-only client portal under the agency's name, branding, and configured subdomain. Trakkr branding is hidden from portal users.	Recurring agency-branded schedules can send a live white-label link, PDF, or both, with optional approval. Agent report history is retained.	Custom subdomain with HTTPS plus branded email from a verified domain.	Team roles and brand-scoped access for staff. Clients get selected-brand or group access. Exports require both a portal-wide and per-client permission.	Scale includes unlimited team seats. Portal users use a separate permission model and do not consume team seats.

Agency prompt, model, export, pitch, action, and evidence gap comparison
Tool	Prompts and models	API and exports	Pitch workflow	Actions	Unknowns	Primary sources
AthenaHQ	Starter: $295/month, 3,600 credits, one credit per AI response, visibility across nine models. Agency allocations are custom.	CSV included. API is a paid Starter add-on with unpublished price; Enterprise includes API.	Pitch-ready workspaces are documented for agency partners; quantity and duration are not public.	On-page and off-page actions, recommendations, and content optimization are documented.	Quote required Agency license price, portfolio ceilings, native portal, custom domain, rebranding controls, and API add-on price.	Agency program Plans
Otterly AI	Standard: 100 prompts. Premium: 400. Approved partners: 150 or 500. Four base engines; Claude, Gemini, and Google AI Mode cost extra.	Standard: 2,000 API and MCP requests. Premium: 5,000 each. Detailed exports and Looker Studio are included.	Pitch workspaces are documented for approved Agency Partners; public quantity and duration are not stated.	Recommendations, GEO audits, and Agent Analytics are documented. Assigned owners and action status are not documented.	Not supported Native white-label is explicitly unavailable. Client permission depth and Agency Partner approval terms are not public.	Pricing White-label policy
Peec AI	10,000, 25,000, or 65,000 shared credits. Minimum 900 per project. One prompt x one model x one day uses one credit. Six default models.	CSV and MCP are documented. Peec's agency page says every tier has API and Looker, while its AI instructions limit API to Comprehensive and Looker to Growth and above.	Dedicated seven-day pitch projects sit outside client quotas. Public tiers show 3, 10, and 25 active pitch projects.	Citation, visibility, sentiment, and reporting workflows are documented; a native owner and action-status workflow is not.	Conflicting documentation API and Looker tier eligibility conflict across current Peec sources. Custom domain and detailed client roles are not documented.	Agency pricing Agency product page AI instructions
Profound	Agency Growth publishes 25 prompts per pitch and 100 per active client across ChatGPT, Perplexity, and Google AI Overviews, plus 400 Agent credits per client.	Growth publishes CSV and JSON exports but no API. Enterprise terms and API access are custom.	Ten pitch workspaces per month are published. Current docs say data typically takes 24 to 48 hours and pitches commonly expire after 30 days.	Agents and content optimization are documented. Workflows, Content, and Agent Analytics are Enterprise-only and organization-level, not isolated by workspace.	Not documented publicly Native white-label delivery, custom domain, client login model, and volume pricing beyond the public per-client add-on.	Agency Mode docs Agency Growth launch Pricing
Scrunch	Brand Core publishes 125 prompts, one workspace, five licenses, and four models. Agency Core is $500/month, but its included prompt, workspace, and model limits are not public in captured details.	Enterprise and Agency Partner pages document Data API, Query API, Responses API, Looker Studio, and integrations. Quotas are not public.	Prospecting licenses and self-serve prospect environments are documented; exact quantity and term are not public.	Insights, recommendations, site audits, page optimization, content generation, and AXP are documented by plan.	Quote required Agency Core allowances, native rebranding boundary, custom domain, API quotas, and multi-client price steps.	Agency page Pricing Pricing FAQ
Semrush AI Visibility Toolkit	25 custom prompts per domain across ChatGPT, Google AI, Gemini, and Perplexity. An extra 50-prompt pack is listed separately.	CSV exports and report exports are documented. AI Toolkit API access is not documented on the public plan.	No dedicated AI visibility pitch workspace is documented. Lead generation and Agency Partners are separate products.	AI readiness audits and recommendations are documented; client action ownership and status are not.	Not supported Native portal is retired. Toolkit API, pitch workspace, and full multi-user cost need confirmation.	AI Toolkit pricing My Reports Agency tools retirement
Trakkr	Scale includes 10 active brands and 50 active prompts per brand, checked daily across eight paid AI surfaces. Prompt packs and extra markets cost extra.	Scale includes REST API. Paid plans include MCP and exports; reports support PDF and live links, with CSV, Google Sheets, and Looker Studio routes documented in pricing.	Pitches create a shareable, editable, branded audit for an untracked prospect without consuming an active brand slot.	Portfolio Actions, Results, and Automations connect findings to work, owners, and measured outcomes.	Quote required Enterprise limits, SSO, custom support terms, and service levels require a contract. A live client portal is excluded from the Growth trial and Scale trial.	Agency facts Plans and billing Agency docs White-label portal

[04]

Monthly cost at 5, 20, and 50 clients

Illustrative monthly software costs for five, 20, and 50 agency clients
Tool	Public pricing basis	5 clients	20 clients	50 clients	Assumptions
AthenaHQPrice source	Starter is $295/month for one self-serve website and 3,600 credits. Enterprise and agency portfolio terms are custom.	Quote required	Quote required	Quote required	Do not multiply Starter subscriptions because the agency program publishes volume bands and custom terms but no price per brand.
Otterly AIPrice source	Standard is $189/month for 100 prompts. Premium is $489/month for 400. A 100-prompt pack is $99/month. Workspaces and team members are unlimited on Standard and Premium.	$189/month	$288/month	$588/month, or $489 if approved for the 500-prompt Partner allowance	Uses 10 prompts per client, four base engines, monthly billing, no extra engines. Five uses Standard; 20 uses Standard plus 100 prompts; 50 uses Premium plus 100 prompts unless Partner approval applies.
Peec AIPrice source	Growth is $495/month for 10 client projects and 25,000 credits. Scale is $795/month for 25 projects and 65,000 credits. Comprehensive is custom.	$495/month	$795/month	Quote required	Uses the smallest public plan with enough client projects. Credit allocation, model count, tracking frequency, and the 900-credit project minimum still need to fit each client scope.
ProfoundPrice source	Agency Growth publishes a $399/month add-on for each active client workspace. Current public materials do not clearly state every base-plan dependency.	$1,995/month before any base or negotiated terms	$7,980/month before any base or negotiated terms	$19,950/month before any base or negotiated terms	Straight multiplication of the published per-client add-on. At 20 or 50 clients, request volume and Enterprise terms rather than treating this arithmetic as a quote.
ScrunchPrice source	Agency Core is published at $500/month; Agency Enterprise is custom. Current public captured details do not state the Agency Core workspace ceiling.	Quote required beyond the $500 starting tier	Quote required	Quote required	Ask for included workspaces, prompts, models, licenses, APIs, Guest access, reporting, overages, and AXP terms in writing.
Semrush AI Visibility ToolkitPrice source	$99/month per domain when billed annually. Pro Reports are $20/month each. Extra prompts, users, and other Semrush toolkits cost extra.	$495/month; $595 with one Pro Report per client	$1,980/month; $2,380 with one Pro Report per client	$4,950/month; $5,950 with one Pro Report per client	One domain and 25 custom prompts per client, annual billing shown as a monthly amount. Excludes extra users, 50-prompt packs, SEO toolkits, and tax.
TrakkrPrice source	Scale is $500/month for 10 brands. Extra brands are $50/month. Optional white-label portal access is $49 per enabled brand per month.	$500 tracking; $745 with portal access for all five	$1,000 tracking; $1,980 with portal access for all 20	$2,500 tracking; $4,950 with portal access for all 50	New monthly self-serve list price, one brand per client, 50 prompts per brand, eight paid AI surfaces. Excludes prompt packs, extra markets, Pages capacity, tax, and managed contract terms. Confirm operational fit at 50 brands.

These are comparable planning scenarios, not quotes. Prompt depth, model coverage, billing cadence, partner approval, tax, and contract terms differ. Recheck every linked source before purchase.

Repository-owned workbook

Agency AI visibility reporting template

Executive summary, prompt movement, competitors, citations, traffic and conversions, actions, owners, status, and methodology.

Download .xlsx

[05]

Fit notes by vendor

AthenaHQ

Source Agency review

Best for this industry: Action-led GEO agencies that want centralized client management, pitch-ready workspaces, team permissions, recommendations, content optimization, and executive reporting.

AthenaHQ publishes agency bands below 5, at 5 or more, and at 20 or more brands. It also publishes a $295 Starter plan with 3,600 monthly credits and nine-model visibility, but agency portfolio prices, client limits, white-label controls, and API add-on prices require confirmation.

Otterly AI

Source Agency review

Best for this industry: Small and mid-sized agencies that want unlimited workspaces and team members, public prompt pricing, daily monitoring, API and MCP access, exports, and branded Looker Studio reports.

Standard is $189 for 100 prompts and Premium is $489 for 400 prompts. Approved Agency Partners receive 150 or 500 prompts. Otterly explicitly says its native interface, branding, and URLs cannot be white-labeled, so client delivery uses Looker Studio instead.

Peec AI

Source Agency review

Best for this industry: Agencies that want published portfolio tiers, separate client and pitch projects, shared credit allocation, daily tracking, branded Looker Studio dashboards, CSV, and MCP.

Peec publishes $245, $495, and $795 monthly agency tiers for 3, 10, and 25 client projects. Its live agency page says every tier includes API and Looker Studio, while its AI instructions limit Looker to Growth and API to Comprehensive. Confirm those items in the order form.

Profound

Source Agency review

Best for this industry: Agencies selling enterprise AEO programs that need independent pitch and client workspaces, deeper research, content workflows, and enterprise security.

Profound documents independent client workspaces and a $399 monthly Agency Growth add-on per active client. It also publishes 10 pitch workspaces, five agency seats, 25 prompts per pitch, and 100 prompts per client. Native white-label delivery is not documented, and some enterprise modules remain organization-level rather than workspace-isolated.

Scrunch

Source Agency review

Best for this industry: Agencies that sell AI customer experience, site audits, page optimization, prompt analysis, API-led reporting, and AXP delivery.

Scrunch documents unified multi-client management, brand-specific Guest access, role-based permissions, prospect environments, Looker Studio, and APIs. Agency Core is published at $500 per month, but the included workspace, prompt, model, and rebranding limits are not public in the captured plan details.

Semrush AI Visibility Toolkit

Source Agency review

Best for this industry: SEO-led agencies that already use Semrush and want AI visibility, site auditing, competitor research, exports, and branded reports in the same tool family.

The toolkit is $99 per month per domain when billed annually and tracks 25 custom prompts across ChatGPT, Google AI, Gemini, and Perplexity. Pro Reports cost $20 each and add branding, white-labeling, links, and custom domains. Semrush has retired its former Client Portal and CRM.

Trakkr

Source Agency review

Best for this industry: Agencies that need a native read-only white-label client portal, multi-brand portfolio operations, scheduled reports, pitch audits, evidence, and an action layer.

Scale is $500 per month for 10 brands, 50 daily prompts per brand, unlimited team seats, all eight paid AI surfaces, and REST API access. Extra brands are $50 per month and portal access is $49 per enabled brand per month. The 14-day Growth trial does not include a live client portal.

[06]

Find the shortest credible shortlist

Agency fit check

Set the portfolio size and non-negotiable needs. This uses published limits and capability evidence, not estimated contract prices. Every product stays visible so unknowns are clear.

Active client brands

5 clients20 clients50 clients

Required capabilities

Native white-label portalClients log into a rebranded product, not only a branded report.Public portfolio priceThe selected client count can be costed from public terms without a sales quote.Action-led workflowThe product publishes a direct optimization or action workflow, not monitoring alone.

Clear fit

Otterly AI

Standard fits five clients at 10 prompts each for $189 per month.

Unlimited workspaces and team members, with branded reporting through Looker Studio rather than a native white-label UI.

Clear fit

Peec AI

Growth supports up to 10 client projects at $495 per month.

Agency branding, client and pitch projects, CSV, Looker Studio, MCP, and a shared credit pool.

Clear fit

Semrush

Five domains cost $495 per month before users, prompts, SEO plans, or Pro Reports.

AI visibility inside a broad SEO suite, with branded Pro Reports; the former Client Portal is retired.

Clear fit

Trakkr

$500/month for tracking, or $745 with portal access enabled for all five brands.

Native white-label client portal, unlimited team seats, API, and an action layer on Scale.

Fits with tradeoffs

AthenaHQ

Silver partner status starts at five brands, but its price is not public.

Centralized client management, pitch workspaces, team permissions, recommendations, and content optimization.

Fits with tradeoffs

Profound

Five published $399 client-workspace add-ons total $1,995 per month before base or Enterprise terms.

Separate pitch and client workspaces, enterprise AEO research, reporting, and optimization modules.

Confirm with vendor

Scrunch

Agency Core starts at $500 per month, but its included workspace ceiling is not publicly documented.

Unified multi-client management, brand-specific Guest access, Looker Studio reporting, Data API access, audits, AXP, and recommendations.

Last verified August 18, 2026. “Confirm with vendor” means a public price, limit, or capability was not documented clearly enough to treat as a fit.

Considering Trakkr? Review the verified agency product record for exact allowances, portal and report boundaries, permissions, exports, price, and trial limits.

[07]

Example AI-search prompts for marketing agencies

"Which AI visibility platform is best for an agency managing 20 client brands?"

"Does Profound support separate client workspaces, and what would five active clients cost?"

"Compare Peec and Otterly for an agency that needs branded client reporting and predictable pricing."

"Which AI visibility tools include a native white-label client portal instead of a reporting workaround?"

"What is the effective monthly cost of Semrush AI Visibility Toolkit for 20 agency clients?"

"Which agency AI visibility platforms turn monitoring into assigned actions for account teams?"

"Can an agency give clients direct access without exposing another client's data or the vendor brand?"

"Which AI visibility platform has public agency pricing, exports, API access, and no enterprise contract?"

[08]

Common citation and source types

official pricing pages, agency program terms, order forms, and contract schedules

Useful when it is current, specific, and consistent with the brand's owned facts.

product documentation for projects, workspaces, seats, client access, exports, APIs, and integrations

Useful when it is current, specific, and consistent with the brand's owned facts.

live dashboards, scheduled reports, client portals, Looker Studio layouts, and white-label controls

Useful when it is current, specific, and consistent with the brand's owned facts.

security pages, subprocessors, data-retention terms, SSO details, audit reports, and permission documentation

Useful when it is current, specific, and consistent with the brand's owned facts.

setup guides, credit formulas, prompt limits, model coverage, and overage rules

Useful when it is current, specific, and consistent with the brand's owned facts.