Which schema types over-index most on AI-cited pages?
Mostly, Person schema over-indexes the most in the benchmark at 9.4x the web average, while FAQPage is also materially overrepresented at 2.4x.
The key numbers.
- Person schema lift
- Person schema over-indexes heavily on cited pages.
- 9.4x
- FAQPage lift
- FAQPage is overrepresented relative to the web average.
- 2.4x
- Pages with schema
- Share of cited pages with schema markup.
- 67.8%
Authorship and structured question formats are recurring traits of cited pages, indicating that machine-readable context aids extraction.
The evidence.
| Measure | Result |
|---|---|
| Person schema lift Person schema over-indexes heavily on cited pages. | 9.4x |
| FAQPage lift FAQPage is overrepresented relative to the web average. | 2.4x |
| Pages with schema Share of cited pages with schema markup. | 67.8% |
Population and method
Built from 1,465 AI-cited pages across 950 domains, using 28,033 citation opportunities and page-level crawl analysis.
Where the evidence stops
Most findings are correlational. Overrepresented traits are not the same as proven causal lifts.
Some subgroups, especially FAQ Schema + FAQ Content, are relatively small and should be read carefully.
The study looks at cited pages rather than all uncited pages in the open web, so it is best used as a benchmark profile.
What to do with this
- Make answer pages denser, more structured, and more explicit about authorship and freshness.
- Use schema where it helps machine readability, but avoid treating markup as a substitute for strong content.
- Design pages to be extractable with concise answers, tables, lists, authors, and clearly marked evidence.
Operators can prioritize specific markup implementations like Person and FAQPage to improve machine readability and track schema presence against citation rates.
Questions about this answer.
Cite this answer.
Source study: Anatomy of a Citation“Mostly, Person schema over-indexes the most in the benchmark at 9.4x the web average, while FAQPage is also materially overrepresented at 2.4x.”
Mack Grenfell · Which schema types over-index most on AI-cited pages?
The Anatomy of an AI Citation · Trakkr Research · Updated 30 March 2026