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Person schema is the most overrepresented schema type

Person schema appears at 9.4x the web average rate on cited pages in the anatomy study.

In The Anatomy of an AI Citation study, analysis of structured data reveals that Person schema is the most overrepresented schema type on cited pages compared to the general web baseline.

The numbers behind it.

Person schema lift
Person schema over-indexes heavily on cited pages.
9.4x
MeasureResult
Person schema lift

Person schema over-indexes heavily on cited pages.

9.4x

What this study measured.

An observational snapshot.
Tested 30 March 2026.

Read the full methodology

Population and method

Built from 1,465 AI-cited pages across 950 domains, using 28,033 citation opportunities and page-level crawl analysis.

Where the evidence stops

Most findings are correlational. Overrepresented traits are not the same as proven causal lifts.

Some subgroups, especially FAQ Schema + FAQ Content, are relatively small and should be read carefully.

The study looks at cited pages rather than all uncited pages in the open web, so it is best used as a benchmark profile.

What to do with this

Strategists and operators should prioritize explicit author identity and structured data markup, as the heavy over-indexing of Person schema indicates that AI models utilize author entities as a primary trust signal when selecting sources for citation.

“Person schema appears at 9.4x the web-average rate on cited pages in the anatomy study.”

The Anatomy of an AI Citation - Trakkr Research · Person schema is the most overrepresented schema type
The Anatomy of an AI Citation · Trakkr Research · Updated 30 March 2026

https://trakkr.ai/trakkr-research/anatomy-of-an-ai-citation/facts/person-schema-is-the-most-overrepresented-schema-type
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