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Social sources are material, not noise

Social sources account for 6.11% of current citation appearances.

YouTube, Reddit, and LinkedIn keep appearing in the citation layer.

The numbers behind it.

Social category share
Social is the largest named category, led by YouTube, Reddit, and LinkedIn.
6.11%
Citation appearances
80,769,585 appearances in the verified October 14, 2026 snapshot.
80.8M

The evidence.

Source
AI Citation Index

MeasureResult
Social category share

Social is the largest named category, led by YouTube, Reddit, and LinkedIn.

6.11%
Citation appearances

80,769,585 appearances in the verified October 14, 2026 snapshot.

80.8M

What this study measured.

An observational snapshot.
Tested 14 October 2026.

Read the full methodology

Population and method

Built from 80,769,585 citation appearances across 725,777 unique domains in the latest valid snapshot for 1,928 tracked brands, observed from October 3, 2025 to October 14, 2026.

Where the evidence stops

The index is a changing panel of tracked brands and prompts, not a random sample of all AI responses.

Domain share is observational. It does not establish causal influence or reveal the full retrieval set.

The hand-maintained source taxonomy is partial: 88.40% of citation appearances remain in “other”.

Model attribution, response-level citation denominators, geography, raw prompts, and raw responses are not retained in the public aggregate.

What to do with this

Community and creator domains are a measurable part of the observed citation layer.

“Social sources account for 6.11% of current citation appearances.”

AI Citation Index - Trakkr Research · Social sources are material, not noise
AI Citation Index · Trakkr Research · Updated 14 October 2026

https://trakkr.ai/trakkr-research/citation-sources/facts/social-sources-are-material-not-noise
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