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Open dataWhere AI sends people, across more than 6,000 sites

39.4% of AI referral page views went to tech and finance sites.

On 13 October 2026, across 6,286 websites in 6 industry groups. Their AI referrals rose 51.6% in 30 days.

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Out of every 100 AI referral page viewsSnapshot, 13 Oct 202613 Oct 2026
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Which industries get the most AI traffic?

Most recent published day of identifiable AI referral page views, by industry group.

6 published rows. Snapshot from 13 Oct 2026. The bars use one scale from zero; the JSON and CSV keep the source precision.

AI traffic benchmarks by industry. Snapshot from 13 Oct 2026.
IndustryLatest AI referralsTraffic index7-day change30-day changeProperties
Technology & Finance67,13756.9 / 100−24.5%+51.6%938
Commerce42,53653.2 / 100−36.2%−1.4%2,784
Lifestyle & Health38,00067.3 / 100−20.4%−2.9%1,537
Other8,97452.1 / 100−36.1%+7.1%415
Education & Public7,49538.6 / 100−35.5%−8.7%307
Entertainment6,14134.9 / 100−32.9%+44.4%190
Tracked properties
6,286
Industry groups
6
Source JSON

Every number needs a label.

Read the sample, denominator and collection window before using this benchmark.

Definition and source

Snapshot from 13 Oct 2026

How this benchmark is built

Referral traffic is aggregated from a pinned panel of connected analytics properties.

The industry table uses the latest available daily point for each industry group.

Traffic index normalizes each industry to its own observed peak, where 100 is the highest day in the series.

Rows are aggregate benchmarks and do not expose individual sites, brands, or analytics properties.

Snapshot updated
13 October 2026
Generated
14 October 2026
Published rows
6
Licence
CC BY 4.0

Data sources

AI traffic panelTrakkr Data: AI trafficSource JSON

Open dataset under CC BY 4.0. Keep the definition and source date with any quoted figure.

More numbers, out of 100.

All Trakkr data
ChatGPT traffic–Share of AI referral page viewsLoading current dataClaude traffic–Share of AI referral page viewsLoading current dataGemini traffic–Share of AI referral page viewsLoading current dataPerplexity traffic–Share of AI referral page viewsLoading current dataAI search traffic–Share of AI referral page views by sourceLoading current dataChatGPT conversion rates–Publishes once 10 sites qualifyChecking the benchmarkAI crawler reach–Share of sites each crawler reachedLoading the benchmarkAI citation sources–Citation share by domainLoading the benchmark

Questions, answered.

Definitions and publication limits for this dataset.

The benchmark groups connected analytics properties into commerce, technology and finance, lifestyle and health, education and public, entertainment, and other industries.

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The Agent answers from our docs, methods and pricing, and links to the source.

NikeAI revenue by source
$12,847+23%from AI visitors, last 30 days

Out of every $100 AI visitors spend

  • ChatGPT$6,84153%
  • Perplexity$2,84722%
  • Claude$1,85314%
  • Gemini$1,30610%

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