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Open dataWhere AI sends people, across more than 6,000 sites

ChatGPT referral conversion rates.

A privacy-thresholded benchmark of how ChatGPT and OpenAI referral sessions convert compared with sitewide traffic.

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Out of every 100 ChatGPT referral sessionsSnapshot, 12 Jun 2026

Publishes once 10 sites qualify.

Categories appear only when enough properties, sessions and conversions qualify. Suppressed rows are not zero conversion rates.

How well does ChatGPT traffic convert?

Conversion rate of ChatGPT and OpenAI referral sessions, by event category.

Published observations keep their date and measurement definition.

ChatGPT referral conversion rates. Snapshot from 12 Jun 2026.
Conversion categoryChatGPT sessionsChatGPT conversionsChatGPT rateSitewide rateLiftProperties
Awaiting the privacy threshold

Categories appear only when enough properties, sessions and conversions qualify. Suppressed rows are not zero conversion rates.

Privacy minimum
10+ properties per row
Source family
ChatGPT and OpenAI referrers
Suppressed categories
0
Source JSON

Every number needs a label.

Read the sample, denominator and collection window before using this benchmark.

Definition and source

Snapshot from 12 Jun 2026

How this benchmark is built

Only ChatGPT and OpenAI referrer sources are counted for the ChatGPT session and conversion columns.

Raw analytics event names are normalized into broad conversion categories before publication.

Rows must include at least 10 properties, 100 ChatGPT sessions, and 5 ChatGPT conversions.

No brand names, property names, domains, account identifiers, or raw event names are published.

0 category row(s) were suppressed by privacy thresholds.

Aggregate properties counted across published rows: 0.

Snapshot updated
12 June 2026
Generated
12 June 2026
Published rows
0
Licence
CC BY 4.0

Data sources

Connected analytics cacheTrakkr Data: AI trafficSource JSON

Open dataset under CC BY 4.0. Keep the definition and source date with any quoted figure.

Conversion rates keep the source’s event categories and denominator. This page does not substitute page views for sessions.

More numbers, out of 100.

All Trakkr data
ChatGPT traffic–Share of AI referral page viewsLoading current dataClaude traffic–Share of AI referral page viewsLoading current dataGemini traffic–Share of AI referral page viewsLoading current dataPerplexity traffic–Share of AI referral page viewsLoading current dataAI traffic by industry–AI referral page views by industry groupLoading current dataAI search traffic–Share of AI referral page views by sourceLoading current dataAI crawler reach–Share of sites each crawler reachedLoading the benchmarkAI citation sources–Citation share by domainLoading the benchmark

Questions, answered.

Definitions and publication limits for this dataset.

Raw event names can identify a company or analytics setup, so Trakkr normalizes events into broad categories before publishing public conversion benchmarks.

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The Agent answers from our docs, methods and pricing, and links to the source.

NikeAI revenue by source
$12,847+23%from AI visitors, last 30 days

Out of every $100 AI visitors spend

  • ChatGPT$6,84153%
  • Perplexity$2,84722%
  • Claude$1,85314%
  • Gemini$1,30610%

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