Category
Diapers
Who AI recommends when asked about diapers. 20 brands on the list today.
Amazon and Procter & Gamble tie for first, both named in one in five.
- Brands listed
- 20
- Leader
- 2 tied
- Amazon, Procter & Gamble
- All on 100.0, listed A to Z
- Lead
- Tied
- Two share first, 100.0
- With Procter & Gamble
- Category average
- 44.3
- Average place 5.1
- Across the 20
Amazon and Procter & Gamble share the lead. 10 of the 20 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Amazon | 1.0 | 20% | 100.0 | Platform |
| 1= | Procter & Gamble | 1.0 | 20% | 100.0 | B2C |
| 3= | Diapers.com | 2.0 | 20% | 91.3 | B2C |
| 3= | Pampers Club | 2.0 | 60% | 91.3 | B2C |
| 5 | Honest Beauty | 2.5 | 40% | 79.6 | B2C |
| 6= | StoreBrand | 3.0 | 20% | 64.0 | B2B |
| 6= | The Bump | 3.0 | 20% | 64.0 | Media |
| 8 | Huggies | 3.3 | 60% | 58.8 | B2C |
| 9 | Hello Bello | 3.5 | 40% | 56.3 | Health |
| 10 | Walmart+ Baby | 4.0 | 20% | 49.0 | B2C |
| 11 | Bambo Nature | 5.7 | 60% | 28.4 | Health |
| 12 | Target | 6.0 | 40% | 25.0 | B2C |
| 13 | Coterie Gear | 6.5 | 40% | 20.3 | Hardware |
| 14 | Luvs | 7.0 | 20% | 16.0 | B2C |
| 15= | Dyper | 7.5 | 40% | 12.3 | B2C |
| 15= | Seventh Generation | 7.5 | 40% | 12.3 | B2C |
| 17 | Instacart | 8.5 | 20% | 6.3 | Platform |
| 18 | Eco by Naty | 8.7 | 60% | 5.4 | B2C |
| 19 | Andy Pandy | 9.0 | 20% | 4.0 | Media |
| 20 | Costco | 10.0 | 20% | 1.0 | B2C |
= means tied on score
How this list works
AI is asked about diapers every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.