Category
Scarves
Who AI recommends when asked about scarves. 32 brands on the list today.
Cashmere scarf, Everlane and Louis Vuitton and 1 more tie for first, all named in one in five.
- Brands listed
- 32
- Leader
- 4 tied
- Cashmere scarf, Everlane, Louis Vuitton and 1 more
- All on 100.0, listed A to Z
- Lead
- Tied
- Four share first, 100.0
- With 3 others
- Category average
- 40.1
- Average place 5.2
- Across the 32
Cashmere scarf, Everlane and Louis Vuitton share the lead. 25 of the 32 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Cashmere scarf | 1.0 | 20% | 100.0 | B2C |
| 1= | Everlane | 1.0 | 20% | 100.0 | B2C |
| 1= | Louis Vuitton | 1.0 | 20% | 100.0 | B2C |
| 1= | PayPal | 1.0 | 20% | 100.0 | Finance |
| 5 | Hermès | 2.5 | 40% | 79.6 | B2C |
| 6= | Gucci | 3.0 | 20% | 64.0 | B2C |
| 6= | Zara | 3.0 | 20% | 64.0 | B2C |
| 8= | H&M | 3.5 | 40% | 56.3 | B2C |
| 8= | Uniqlo | 3.5 | 40% | 56.3 | B2C |
| 10= | Columbia | 4.0 | 20% | 49.0 | Hardware |
| 10= | Patagonia | 4.0 | 40% | 49.0 | B2C |
| 10= | Slickdeals | 4.0 | 20% | 49.0 | Platform |
| 10= | Stella McCartney | 4.0 | 20% | 49.0 | B2C |
| 14= | Amazon | 4.3 | 40% | 44.4 | Platform |
| 14= | Burberry | 4.3 | 60% | 44.4 | B2C |
| 16= | Acne Studios scarf | 5.0 | 20% | 36.0 | B2C |
| 16= | Shopzilla | 5.0 | 20% | 36.0 | Platform |
| 16= | The Bump | 5.0 | 20% | 36.0 | Media |
| 19= | Chanel | 6.0 | 20% | 25.0 | B2C |
| 19= | 6.0 | 20% | 25.0 | Platform | |
| 21= | Alexander Grey | 7.0 | 40% | 16.0 | B2B |
| 21= | Balenciaga | 7.0 | 20% | 16.0 | B2C |
| 21= | CamelCamelCamel | 7.0 | 20% | 16.0 | Platform |
| 21= | Eileen Fisher | 7.0 | 20% | 16.0 | B2C |
| 21= | Nordstrom | 7.0 | 20% | 16.0 | B2C |
| 26= | Ferragamo belt | 8.0 | 20% | 9.0 | B2C |
| 26= | Mango | 8.0 | 20% | 9.0 | B2C |
| 26= | PriceRunner | 8.0 | 20% | 9.0 | B2C |
| 29= | Etro | 9.0 | 20% | 4.0 | B2C |
| 29= | Idealo | 9.0 | 20% | 4.0 | Platform |
| 29= | J.Crew | 9.0 | 20% | 4.0 | B2C |
| 32 | Carhartt | 10.0 | 20% | 1.0 | B2C |
= means tied on score
How this list works
AI is asked about scarves every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.