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Best AI visibility tools in 2026

Start with your buying job. Compare the plans, the evidence and the weakness your team can accept.

Mack Grenfell
Founder, Trakkr
Guide updated 17 Oct 2026
Each source retains its check date
A note on this guide

The direct answer: choose by buying job, not an overall score. Trakkr is the broad-platform pick, RankScale has the lowest published paid entry, Profound is the enterprise shortlist, and Ahrefs Brand Radar suits SEO teams that want a large discovery index. Trakkr publishes this guide and owns Trakkr, so every product claim below is tied to official vendor material and every weakness stays visible.

Evidence standard. Official pricing, product and documentation pages carry individual check dates; RankScope was checked on 17 Oct 2026. “Not publicly stated” is an unknown, not a negative. Buyer and company-size fit are editorial labels based on each vendor’s public positioning and plan shape. We did not open accounts or test output accuracy.

The complete buyer decision matrix

Each row uses the published entry plan. Engine names, usage, seats, plan access and billing come from the shared vendor record; weaknesses are documentation-based editorial findings. Prices are a dated record, not a live quote.

Scroll sideways for every column. Keyboard: focus the table, then use the arrow keys.

11 AI visibility platforms compared by buyer fit, company size, entry-plan limits, capabilities, price, billing and weakness.
Platform and planBest buyerCompany sizeEngines on planPrompts or checksCitationsCrawler dataAPIExportsSeatsAgency supportPriceBillingDocumented tradeoff
TrakkrGrowthSource checked Best buyerSmall teams, in-house teams, agencies, enterpriseCompany sizeSmall to enterpriseEngines on plan8 surfaces: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek, Meta AIPrompts or checks50 prompts, dailyCitationsYesCrawler dataPaid add-onAPIHigher planExportsYesSeats3 seatsAgency supportHigher planPrice$100/mo or $83.33/mo yearlyBillingMonthly or annualDocumented tradeoffIt costs more than the lowest-price trackers, and REST API access starts on Scale.
RankScaleEssentialsSource checked Best buyerSmall teams, in-house teams, agencies, enterpriseCompany sizeSmall to enterpriseEngines on plan10 surfaces: ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok, Microsoft Copilot, Google AI Mode, Google AI OverviewsPrompts or checksSearch terms are unlimited; executions consume credits, tracking frequency is not publicly stated for this planCitationsYesCrawler dataNot publicly statedAPIHigher planExportsYesSeatsNot publicly stated for this planAgency supportHigher planPrice$17/mo equivalent, $204/yrBillingAnnual payment requiredDocumented tradeoffThe $17 monthly equivalent is annual-only and not a fixed prompt bundle; engine-specific credit costs make direct prompt-price comparison unsafe.
Otterly.AILiteSource checked Best buyerSmall teams, in-house teams, agenciesCompany sizeSmall to mid-marketEngines on plan4 surfaces: ChatGPT, Google AI Overviews, Perplexity, Microsoft CopilotPrompts or checks15 prompts, dailyCitationsYesCrawler dataNot publicly statedAPINoExportsYesSeatsUnlimited team membersAgency supportHigher planPrice$29/mo or $25/mo yearlyBillingMonthly or annualDocumented tradeoffLite has 15 prompts and four core engines; Gemini and Google AI Mode are paid add-ons.
Peec AIStarterSource checked Best buyerSmall teams, in-house teams, agencies, enterpriseCompany sizeSmall to enterpriseEngines on plan3 surfaces: Choose three supported modelsPrompts or checks50 prompts, dailyCitationsYesCrawler dataNot publicly statedAPIHigher planExportsYesSeatsUnlimited usersAgency supportHigher planPrice$95/mo or $80.75/mo yearlyBillingMonthly or annualDocumented tradeoffStarter includes three model selections; extra models cost more and API access is Enterprise.
Scrunch AICoreSource checked Best buyerIn-house teams, agencies, enterpriseCompany sizeMid-market to enterpriseEngines on plan4 surfaces: ChatGPT, Perplexity, Google AI Overviews, Microsoft CopilotPrompts or checks125 prompts, tracking frequency is not publicly stated for this planCitationsYesCrawler dataYesAPIHigher planExportsNot publicly statedSeats5 seatsAgency supportHigher planPrice$250/moBillingPricing is charged per brand, per monthDocumented tradeoffCore covers four engines; Claude, Gemini, Grok, API, and SSO require Enterprise.
ProfoundTrialSource checked Best buyerIn-house teams, agencies, enterpriseCompany sizeMid-market to enterpriseEngines on plan3 surfaces: ChatGPT, Gemini, Google AI OverviewsPrompts or checks50 prompts, dailyCitationsYesCrawler dataYesAPINoExportsNoSeatsUnlimited seatsAgency supportHigher planPriceFree: 50 prompts run daily for 7 days across 3 enginesBillingNo billing term applies to the free TrialDocumented tradeoffBrands get no self-serve tracking plan beyond a seven-day free Trial, and agencies pay $399/month for each client workspace on top of the $99 base.
Ahrefs Brand RadarCustom Prompts BasicSource checked Best buyerIn-house teams, agencies, enterprise, SEO-suite buyersCompany sizeMid-market to enterpriseEngines on plan7 surfaces: Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Microsoft Copilot, ClaudePrompts or checks2,500 checks, tracking frequency is not publicly stated for this planCitationsYesCrawler dataHigher planAPIYesExportsYesSeatsNot publicly stated for this packageAgency supportNot publicly statedPrice$50/moBillingMonthlyDocumented tradeoffThe $50 entry is custom-prompt checks only; full all-platform Brand Radar access is $699/mo.
WritesonicStarterSource checked Best buyerSmall teams, in-house teams, content teams, SEO-suite buyers, enterpriseCompany sizeSmall to enterpriseEngines on plan3 surfaces: ChatGPT, Gemini, Google AI OverviewsPrompts or checks50 prompts, dailyCitationsNot publicly statedCrawler dataYesAPINot publicly statedExportsHigher planSeats1 seatsAgency supportHigher planPrice$99/mo or $79/mo yearlyBillingMonthly or annualDocumented tradeoffStarter tracks three platforms; broader ten-platform coverage is Enterprise.
Yext ScoutScoutSource checked Best buyerAgencies, enterprise, multi-locationCompany sizeMid-market to enterpriseEngines on plan4 surfaces: ChatGPT, Gemini, Perplexity, Claude, GooglePrompts or checksNot publicly stated for this plan, tracking frequency is not publicly stated for this planCitationsYesCrawler dataNot publicly statedAPIYesExportsYesSeatsNot publicly stated for this planAgency supportYesPriceCustom quoteBillingCustom quoteDocumented tradeoffPricing, prompt allowances, seats, and workspace limits are not publicly stated.
AthenaHQEssentialSource checked Best buyerSmall teams, in-house teams, agencies, enterpriseCompany sizeSmall to enterpriseEngines on plan5 surfaces: ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft CopilotPrompts or checks300 responses, tracking frequency is not publicly stated for this planCitationsYesCrawler dataNot publicly statedAPIHigher planExportsHigher planSeatsUnlimited membersAgency supportHigher planPrice$0/moBillingOngoing free planDocumented tradeoffPrompt capacity is expressed as response credits, and Starter API access is a separately priced add-on.
RankScopeStarterSource checked Best buyerSmall teams, in-house teams, content teamsCompany sizeSmall to mid-marketEngines on plan2 surfaces: ChatGPT, Google AI OverviewsPrompts or checks40 prompts, dailyCitationsYesCrawler dataNot publicly statedAPIHigher planExportsYesSeatsUnlimited seatsAgency supportHigher planPrice$49/moBillingMonthlyDocumented tradeoffStarter covers two engines; broader coverage and impact tracking require Professional or above.

Entry plan means the published entry record in the registry. A free trial is labelled separately and is not an ongoing free plan. A vendor-wide feature may differ from entry-plan access, so API, exports and agency columns use the plan record. Citations and crawler data use the vendor’s published capability status and preserve tier notes.

RankScope was added as an unpaid reciprocal editorial inclusion on . Starter includes ChatGPT and Google AI Overviews; four-engine coverage and impact tracking start on Professional.

7 buyer-type verdicts

No overall score. Start with the row that matches your buying job, then test its stated weakness against your brief.

Agencies

Peec AI

Brand teams and agencies that value unlimited users, daily tracking, and prompt allocation across projects.

Watch: Starter includes three model selections; extra models cost more and API access is Enterprise.

Enterprise teams

Profound

Enterprise brands and agencies that want a mature answer-engine intelligence product and can accept custom or per-client pricing.

Watch: Brands get no self-serve tracking plan beyond a seven-day free Trial, and agencies pay $399/month for each client workspace on top of the $99 base.

Small brands

Otterly.AI

Small teams that want a clearly priced prompt-tracking bundle with a low starting price.

Watch: Lite has 15 prompts and four core engines; Gemini and Google AI Mode are paid add-ons.

Traditional SEO teams

Ahrefs Brand Radar

SEO teams that want a very large prebuilt AI prompt index plus optional custom prompt checks.

Watch: The $50 entry is custom-prompt checks only; full all-platform Brand Radar access is $699/mo.

Multi-location brands

Yext Scout

Multi-location brands and partners that need hyper-local competitive benchmarking and action workflows.

Watch: Pricing, prompt allowances, seats, and workspace limits are not publicly stated.

Budget buyers

RankScale

Budget-conscious teams that want broad engine choice and are comfortable forecasting credits.

Watch: The $17 monthly equivalent is annual-only and not a fixed prompt bundle; engine-specific credit costs make direct prompt-price comparison unsafe.

Teams needing an API

LLMrefs

API access is included on its one published plan. SEO teams that want a simple $79 plan with a large prompt allowance.

Watch: Weekly reporting is lighter than daily enterprise monitoring, and the public engine lists conflict.

Where competitors beat Trakkr

These are the clearest documented reasons to choose a competitor. Trakkr’s ownership of this guide does not change them.

Sometimes another tool is the right fit.

Keep the limits in view, including ours.

Strongest reason not to buy Trakkr: It costs more than the lowest-price trackers, and REST API access starts on Scale. If low entry cost or an entry-tier REST API is a hard requirement, remove Trakkr from the shortlist.

Ahrefs Brand Radar

SEO teams that want a very large prebuilt AI prompt index plus optional custom prompt checks.

Its limit: The $50 entry is custom-prompt checks only; full all-platform Brand Radar access is $699/mo.

Yext Scout

Multi-location brands and partners that need hyper-local competitive benchmarking and action workflows.

Its limit: Pricing, prompt allowances, seats, and workspace limits are not publicly stated.

Writesonic

Content and SEO teams that want prompt tracking, site audits, and article production in one subscription.

Its limit: Starter tracks three platforms; broader ten-platform coverage is Enterprise.

AthenaHQ

Teams that want a free credit-based entry point and action or content-optimization workflows.

Its limit: Prompt capacity is expressed as response credits, and Starter API access is a separately priced add-on.

RankScale

Budget-conscious teams that want broad engine choice and are comfortable forecasting credits.

Its limit: The $17 monthly equivalent is annual-only and not a fixed prompt bundle; engine-specific credit costs make direct prompt-price comparison unsafe.

Scrunch AI

Teams that want prompt monitoring, citations, site audits, and AI bot traffic in the same entry plan.

Its limit: Core covers four engines; Claude, Gemini, Grok, API, and SSO require Enterprise.

RankScope

RankScope pairs AI visibility tracking with Action Plans and its content Studio. Starter costs $49/month for 40 prompts tracked daily on ChatGPT and Google AI Overviews. Professional costs $149/month for 150 prompts across those engines plus Perplexity and Google AI Mode, and adds impact tracking. Agency costs $399/month for 400 prompts, 25 client workspaces and white-label dashboards. Best for teams that want to track AI visibility, fix the gaps and measure the result in one tool.

Its limit: Starter covers two engines; broader coverage and impact tracking require Professional or above.

The test we have not run

Comparable hands-on results were not available in authorised accounts, so this guide retains the documentation-review label. This is the exact protocol for a future test.

SAMPLE

Trakkr, trakkr.ai, measured as the disclosed test brand against Profound, Peec AI, Scrunch AI and Ahrefs Brand Radar.

MARKET

United States, English, desktop. Run every day at 15:00 UTC for seven consecutive days. Record the execution dates before publishing results.

PRODUCTS

Use the lowest public plan that supports the four common surfaces. If a surface is unavailable, record Not available and do not substitute another engine.

SURFACES

ChatGPT, Gemini, Perplexity and Google AI Overviews. Use the same location, language, brand, domain and competitor set in every product.

OBSERVATIONS

Run the 12 frozen prompts on four surfaces for seven days, producing 336 planned answer observations before reruns or failures.

EVIDENCE SAVED

Keep raw answer text, cited URLs, timestamps, prompt, surface, location, product export, failed runs and plan settings. Publish the anonymised evidence file with the results.

INDEPENDENT MEASURES

Calculate mention presence, unprompted recommendation presence, cited-domain share and rank from the saved answers. Do not compare vendor-defined scores as though they share one formula.

LIMITATIONS

Model answers vary, vendors may query different endpoints, Google AI Overviews may not trigger, and product exports can round or deduplicate differently. Report missing runs and variance, not only averages.

Start free, then decide what to automate

A paid tracker makes sense when repeat checks, history, exports, alerts or client reporting would save more work than they cost.
STEP 1AI Site Grader

Start here to check whether one site gives AI systems clear, usable brand and page signals.

STEP 2AEO Checker

Use a one-off answer-engine check before paying for ongoing prompt tracking.

STEP 3AI Share of Voice Tool

Calculate a simple baseline, then decide whether a paid platform would save enough repeat work.

How to use this guide

1. Set the brief

Write down company size, buyer type, required engines, monthly prompts or checks, seats, exports, API, agency needs and maximum billing commitment.

2. Remove unknowns

Treat every Not publicly stated cell as a sales question. Do not turn it into a yes or a no without written vendor evidence.

3. Shortlist two

Choose the buyer-type verdict that fits, then keep one alternative whose weakness is less costly for your team.

4. Test before commitment

Ask both vendors to run the frozen prompt sample with your market and required surfaces. Compare raw answers and cited URLs, not dashboard scores alone.

Scope, ownership and corrections

What this page does

This is a software procurement guide: plan limits, evidence, commitment and buyer fit. The AEO tools comparison is about answer-engine optimisation workflow, while the GEO tools guide focuses on measurement-to-action depth. They solve different search intents and do not reuse this matrix.

Trakkr owns and publishes this guide and sells one product in it. No competitor paid for placement. RankScope is an unpaid reciprocal editorial inclusion; its team agreed the plan-qualified wording, which we checked against official sources. There is no overall score and no self-serving review rating.

Corrections and change log

Found a stale price or wrong limit? Email hello@trakkr.ai with the official source and the affected row. We update the shared vendor record first, then the visible guide, structured data and change log.

17 Oct 2026: Added RankScope to the matrix, competitor-fit section and source register. Checked Starter coverage and the higher-plan impact-tracking and agency limits against current official sources.

26 Aug 2026: Added the direct shortlist, 14-field decision matrix, seven buyer verdicts, competitor advantages, exact future benchmark, free-tool path, source register and launch baseline.

18 Aug 2026: Replaced the broad listicle with a source-backed plan-level fact model and explicit unknown states.

Official source register (29)

RankScope was checked on 17 Oct 2026. Other vendors retain their individual evidence dates. Open a row to see the exact official pages used.

Questions, answered.

Short answers on picking, pricing and how we checked.

There is no defensible overall winner. The right choice depends on company size, buyer type, required engines, prompt volume, reporting, API needs, billing terms and the weaknesses your team can accept. This guide gives a named verdict for 7 common buyer types.

Need a vendor outside this matrix?

The directory keeps the wider source-backed market and the pricing benchmark lets you compare plan economics.