Track your brand
in Gemini.
Know how Gemini describes your brand. Track buyer questions, recommendations and linked sources in the Gemini app, separately from Google Search.
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Gemini now names you 3rd
Nike rankings over 7 daysOne chat tells you very little.
Ask Gemini the same question three times and you can get three different answers. One spot check can’t show where you stand. A daily record can.
Trakkr asks every morning and keeps every answer, so your place comes from weeks of answers, not one chat.
Best running shoes for flat feet?
For flat feet, most runners do best in a stable shoe with firm arch support. The Brooks Adrenaline GTS 24 is the usual pick. The Nike Structure 25 is a close second: a softer ride, and it comes in wide. For longer runs, try the New Balance 860v14.
runrepeat.com, reddit.com, youtube.com and 1 moreEvery answer,
read for you.
Trakkr reads each answer the way you would: where it puts you, what it says about you and which pages it read. Then it keeps that reading, day after day.
See where Gemini
puts you.
Every assistant ranks you its own way, so Trakkr keeps a separate record for each. Today Gemini is where you’re strongest.
Know why Gemini
changed its mind.
When an answer moves, Trakkr sets it beside the day before, finds the page Gemini started reading, and drafts the fix.
See how fixes workBest stability running shoe?
- 1Adidas
- 2Nike
- 3PUMA
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The best stability running shoes, tested
- PUMA ForeverRun Nitro
- Adidas Adistar CS 2
- Brooks Adrenaline GTS 24
Doesn’t name Nike
Best stability running shoe?
- 1PUMArunrepeat
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Get Nike onto runrepeat.com’s guide
Gemini cites it in 3 of 4 answers. Trakkr drafted the pitch.Visibility here compounds into Google
Two surfaces, Google distribution.
Every other AI assistant lives in its own app. Gemini also lives inside Google Search: the same model family powers AI Overviews, the answers that now sit above the blue links on a growing share of searches. Win visibility in Gemini and you're not just winning an AI app; you're winning placement on Google itself.
The two surfaces don't always agree. The same buying question asked in the Gemini app and triggered as an AI Overview can name different brands, cite different sources, and frame the category differently. Treating "Gemini" as one thing means missing half the picture.
Gemini's answers also lean on assets you may already have: Google's index, your Knowledge Graph entity, your structured data. That makes it the AI surface where SEO work transfers most directly, and where Trakkr can tie an answer change back to something concrete you shipped.
Four patterns that show up almost every time we run Gemini
Observations from running buyer-intent prompts against Gemini daily. Directional, not benchmarked. The published numbers live in Trakkr Research.
Overviews follow the index
Pages that rank well in Google show up disproportionately in AI Overview citations. Existing SEO equity transfers here more directly than on any other AI surface.
Entity clarity pays
Brands with a clean Knowledge Graph presence (consistent naming, structured data, an unambiguous entity) get described more accurately and recommended more confidently.
The two surfaces disagree
The Gemini app and AI Overviews regularly name different brands for the same question. Checking one and assuming the other matches is the most common Gemini monitoring mistake.
Commercial prompts trigger Overviews
"Best", "vs", and "worth it" questions increasingly return AI Overviews. The buying queries you used to win as blue links are becoming answers, with fewer slots.
What Trakkr records in Gemini
Every daily run keeps the full Gemini answer, so each signal can be checked against the words behind it.
Brand mentions
Every time Gemini names your brand across buyer-intent prompts, in the app and in AI Overview-style answers.
Both surfaces
Gemini app answers and AI Overviews tracked side by side, because winning one and losing the other is a different problem than losing both.
Cited sources
The links behind each answer: your pages, competitors', or the review sites and publishers Google trusts in your category.
Competitor share
Who Gemini recommends ahead of you, on which prompts, and whether the gap lives in the app, in Overviews, or both.
Visibility trend
One Gemini score rolling up mention rate, position, and Overview presence, tracked daily against your competitors.
Change alerts
Notifications when an AI Overview appears on a prompt you care about, your slot changes hands, or Gemini picks up a stale source.
A repeatable Gemini manual check
Two buyer questions and a few fixed controls turn a spot check into evidence you can compare.
Start with two buyer questions
- 1
Which [category] products are best for [buyer need]? Explain the top three.
- 2
Compare [your brand] and [competitor] for [buyer need], with sources.
Record the controls with the answer
Run the prompts in a fresh Gemini chat, then test the closest search query in Google separately. Record the model or surface, location, account state, brands, order, and cited links.
Limit: Gemini app, Google AI Mode and AI Overviews are separate surfaces and can return different answers. Personalization, geography and query eligibility vary too, so keep the surface, model, account and market fixed.
Set up a useful daily record
Three steps from your domain to a record you can read every morning.
Add your brand
Enter your domain, review the buyer questions and choose the competitors you want to compare.
Run Gemini daily
Trakkr queries Gemini against your prompts every day, recording mentions, positions, cited URLs, and AI Overview presence: both surfaces, one time series.
Review what changed
Inspect the Gemini answers, mentions and sources behind a material change before choosing an action.
Go deeper on Gemini
Trakkr has 170+ Gemini-specific articles. These are the ones to start with.
Check if Gemini is citing your site
Direct checks across the app and AI Overviews.
Read articleTrackingDoes Gemini have citation alerts?
Google doesn't ship them. Here's what works instead.
Read articleDefenseFix wrong information in Gemini
Correcting bad claims at their source.
Read articleDefenseRemove outdated info from Gemini
When Gemini quotes your old pricing or dead features.
Read articleMeasurementMeasure share of voice in Gemini
Benchmarking mention rate against your category.
Read articleMore Gemini content: AI Overview tracking, Google-Extended, schema, entity building.
Keep exploring
- AI brand monitoringThe full picture: every model, one score.
- AI citation trackingThe sources behind every AI answer.
- AI Overview trackingTrack your brand in Google AI Overviews.
- Cross-platform guideHow to monitor mentions on every AI platform.
- Track brand mentions in ClaudeThe enterprise-skewed assistant.
Build a stable baseline from category, comparison, alternatives, pricing, review, and problem-led questions your buyers use. Include your brand and main competitors, then track the same set in both the Gemini app and Google AI Overviews because the two surfaces can return different brands and sources.
The Agent answers from our docs, methods and pricing, and links to the source.
Know what Gemini
tells your buyers.
Add your brand and the questions they ask. Trakkr asks Gemini first thing tomorrow, and every morning after.
- 14-day free trial
- Cancel anytime
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- 3Nike
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