Track your brand
in Perplexity.

Start with the questions closest to a buying decision: category searches, best-of lists, alternatives, comparisons, pricing, reviews, and the problems your product solves. Add branded questions about your company and competitors, then keep the wording stable long enough to establish a baseline before expanding the set.

Yes, when geography changes the answer your buyer needs. Run the same local or regional prompts from the markets that matter and compare the cited sources, mentioned brands, and answer position. Keep location-specific results separate from the global baseline so a regional change does not look like a platform-wide loss.

Run the prompts your buyers actually ask and record which brands and sources appear, then repeat on a schedule, because answers change constantly. Trakkr automates this: it runs your prompt set against Perplexity daily, stores every answer and citation as time series data, and alerts you when your brand gains or loses a mention or a source slot.

Nearly always. That's its defining feature. Answers are composed from live retrieval with numbered citations, which makes Perplexity the most trackable AI platform. You can see exactly which page earned every mention, which means you can also see exactly which page to beat.

Perplexity itself doesn't offer brand alerts. Trakkr fills that gap: it watches your tracked prompts daily and notifies you when you lose a citation slot, win a new one, a competitor enters an answer, or the sentiment of a mention shifts. Because Perplexity refreshes sources frequently, daily monitoring catches changes weekly checks miss.

Two routes, usually in combination. First, publish pages that answer the question directly: clear claims, real data, clean structure, crawlable by PerplexityBot. Second, earn placements on the third-party pages Perplexity already cites in your category: review sites, comparison posts, community threads. Your citation tracking tells you which route is the bigger gap.

Perplexity cites on every answer, so you track at the citation level: which URL earned each slot. ChatGPT only cites when it searches the web, so you track mentions first and citations second. Perplexity also refreshes faster, which makes it both the quickest place to win visibility and the quickest place to lose it unnoticed.

Often it's the best place to start. Because answers run on live retrieval rather than accumulated training-data authority, a small brand with genuinely better content can out-cite a bigger competitor. The feedback loop is days, not quarters. You can publish a page this week and watch whether it earns a slot next week.