Scrunch review.

Scrunch AI is worth it for teams that want AI visibility inside a broader operational stack: AI bot-traffic and crawler analytics (GA4/Cloudflare), site and page audits, and the Agent Experience Platform for serving AI-optimized pages. Core tracks 4 LLMs for $250/month and Enterprise tracks 9, including Grok. It has a meaningful body of verified G2 feedback, and offers SOC 2 Type II on Enterprise. The trade-offs: a $250/month entry with no free tier (7-day trial only), no Reddit or community monitoring, Grok only on Enterprise, and a roadmap that may shift now that Sitecore has acquired the company. For a lower entry price, a 14-day trial, Reddit intelligence, and an action-oriented Agent, alternatives like Trakkr are a cleaner fit.

Scrunch AI lists two brand plans. Core is $250/month for 125 prompts across 4 LLMs: ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. Enterprise is custom-priced, tracks 9 LLMs including Grok, and adds SOC 2 Type II, SSO (SAML/OIDC), RBAC, a data API, and a dedicated go-to-market team. Agency Core is $500/month. There is a 7-day free trial that converts to a paid plan when it ends, and no free-forever tier. Prices checked September 17, 2026.

Yes, a 7-day free trial that converts to a paid plan when it ends. There is no free-forever tier; after the trial the entry price is $250/month for Core. If you want a longer evaluation window, alternatives like Trakkr offer a 14-day free trial.

Coverage is tier-gated. Core ($250/month) tracks 4 LLMs: ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. Enterprise, with custom pricing, tracks 9 LLMs, including Grok.

Scrunch wins on AI bot-traffic and crawler analytics, site and page audits, the Agent Experience Platform, SOC 2 Type II on Enterprise, and the Influence Score. Trakkr wins on a lower entry price, a 14-day free trial, Reddit intelligence, an action-oriented Agent, and full perception analysis. Scrunch Core tracks 4 LLMs, including Microsoft Copilot, and Enterprise tracks 9; Trakkr tracks 8 AI models on every plan, including Grok and DeepSeek.

The Influence Score is a proprietary metric that quantifies your brand's influence on AI-generated responses. It goes beyond simple mention counting to assess citation quality, positioning prominence, and how much weight AI models give your content. Available on all plans and useful as an aggregate metric for tracking brand authority in AI search over time.

Scrunch has a dedicated agencies offering with a single multi-brand workspace, so client books can be managed in one place. It does not publicly emphasize fully branded white-label client portals. For agencies that need branded client dashboards and multi-brand management at standard pricing, tools like Trakkr offer more specialized white-label infrastructure.

Yes. Scrunch AI has SOC 2 Type II certification on its Enterprise plan, the more rigorous standard requiring ongoing compliance verification over time rather than a point-in-time Type I assessment. Enterprise also includes SSO (SAML/OIDC), RBAC, and a data API. This puts Scrunch alongside Profound as one of the few AI visibility tools meeting this level of enterprise security requirement.

Scrunch AI was acquired by Sitecore in a deal announced 3 June 2026. It is now part of Sitecore's digital experience platform, and the official announcement did not confirm the deal value. The product is strong today, but roadmap, packaging, and positioning may shift as it is integrated, which is worth factoring into a multi-year buying decision.

The most consistent trade-offs are: a $250/month entry price with no free tier (only a 7-day trial), no Reddit or community monitoring, Grok and wider coverage only on Enterprise, the strongest security controls (SOC 2 Type II, SSO, RBAC, data API) gated to Enterprise, and post-acquisition roadmap uncertainty following the Sitecore deal. On the plus side, reviewers consistently praise the fast setup, the AI bot-traffic dashboards, the page audits, and the support team.