Semrush AI Visibility Toolkit Pricing 2026: The $99/mo Add-On Explained
Semrush's AI Visibility Toolkit costs $99/month per domain as an add-on, not part of core plans. Full 2026 cost breakdown (extra prompts +$60/mo, extra domain +$99/mo) vs a $100/mo all-in alternative.
Founder, Trakkr
Quick answer
How much is the Semrush AI Visibility Toolkit?
The Semrush AI Visibility Toolkit is a $99/month per-domain add-on. Extra prompts cost $60/mo (for 50 more) and extra domains cost $99/mo. It is not included in core Semrush plans. Trakkr is $100/mo flat with all 8 models and no per-domain add-on. The $99 base subscription covers one domain, 25 tracked prompts, and the toolkit reports (Visibility Overview, Prompt Research, Competitor Research, Brand Performance, and AI Search Site Audit). There is no free trial for the add-on. You can fold it into a Semrush One plan instead, but then you are buying the wider SEO suite as well, so the real question is whether you want AI visibility on its own or bundled with everything else Semrush sells.
AI Visibility Toolkit
Extra prompts / domain
Free trial
Evidence highlights
- The AI Visibility Toolkit is a $99/mo per-domain add-on, not included in core Semrush plans.
- The base $99/mo covers one domain and 25 tracked prompts; more prompts are +$60/mo per 50.
- There is no free trial for the toolkit, so $99/mo is the real cost to start.
How we verified this
This page is part of our full Semrush review cluster. We verified the claims here against public vendor materials, documentation, and pricing evidence surfaced during the main review process, then refreshed the summary on June 24, 2026 so the answer can stand on its own for crawlers and buyers.
Primary sources
- Semrush pricing
Public pricing for Semrush One and AI toolkit access.
- Semrush website
Public product and feature positioning.
Semrush AI Visibility Toolkit pricing snapshot
| Line item | Price | What it covers | Notes |
|---|---|---|---|
| AI Visibility Toolkit (base) | $99/mo per domain | 1 domain, 25 tracked prompts, all toolkit reports | Add-on, not included in core Semrush plans |
| Extra prompts | +$60/mo | 50 more tracked prompts | Stacks on top of the base 25 prompts |
| Extra domain | +$99/mo | One more tracked domain | Each domain is its own $99/mo line |
| Total to track one domain across AI | $99/mo | 1 domain, 25 prompts, no SEO suite | The honest entry price for Semrush AI visibility alone |
| Trakkr (all-in alternative) | $100/mo flat | All 8 AI models, no per-domain add-on | 14-day free trial, no SEO suite required |
What the $99/mo add-on actually buys
The Semrush AI Visibility Toolkit is a $99/month per-domain add-on. That single number is what most buyers are looking for, and Semrush keeps it in a help-center article rather than on the main pricing page. The base subscription covers one domain, 25 tracked prompts, and the toolkit reporting suite: Visibility Overview, Prompt Research, Competitor Research, Brand Performance, and AI Search Site Audit.
It is worth being precise here, because $99 is the add-on price, not a Semrush plan. The toolkit is not included in core Semrush plans. You either subscribe to it on its own at $99/mo per domain, or you bundle it into a Semrush One plan and pay for the wider SEO suite at the same time.
- Base: $99/mo per domain, 25 tracked prompts, all toolkit reports.
- Add-on, not included in core Semrush plans.
- No free trial for the AI Visibility Toolkit.
The add-on math: prompts and domains
The base 25 prompts go quickly if you track a real buying category, so the next decision is extra prompts. Semrush sells 50 more tracked prompts for +$60/mo. Need a second brand or domain? That is +$99/mo per extra domain, because each domain is its own line item rather than something you fold into one subscription.
So the practical cost depends on how much you track. One domain with the base 25 prompts is $99/mo. One domain with 75 prompts is $159/mo. Two domains with extra prompts climb from there. By comparison, Trakkr is $100/mo flat with all 8 AI models and no per-domain add-on, so the bill does not move as you add prompts or brands within a plan.
- Extra prompts: +$60/mo for 50 more.
- Extra domain: +$99/mo per domain.
- Trakkr: $100 flat, all-in, no per-domain add-on.
Standalone add-on or Semrush One bundle
You do not have to buy the toolkit standalone. Semrush also bundles it into Semrush One plans (Starter, Pro+, and Advanced), which raise the tracked-prompt limits to roughly 50 to 200 depending on tier. That can be good value if you also want classic SEO: keyword research, audits, rank tracking, and content tools in the same place.
If AI visibility is the only job, the standalone $99/mo add-on is the cleaner comparison, and that is where a dedicated tool competes hardest. Verify current Semrush One plan pricing directly, because those tiers are priced separately from the add-on and change over time.
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Who Semrush is for
Decide whether the add-on or the Semrush One bundle fits your team.
Semrush limitations
Where the add-on still loses to a dedicated AI visibility tool.
Trakkr vs Semrush
Compare the $99/mo add-on against a $100/mo all-in platform.
Keep reading
More of the Semrush review
Semrush AI Visibility Features
Semrush’s AI feature set is now credible: visibility overview, prompt research, competitor research, brand performance, and AI search site audit.
Who Semrush Is Best For
Semrush is best for teams that already want a broad SEO platform and need AI visibility inside that same operating system.
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