Profound vs Trakkr
Best for research teams that need panel data and the widest list of engines.
Best for brands and agencies that want to start today and ship fixes.
Choose Profound if
You need Prompt Volumes
Panel data on what people ask AI, cut by region, age and income. Trakkr has nothing like it.
You track 100 prompts per client
Profound’s agency plan includes 100 per client. Trakkr includes 50 per brand.
You must track Microsoft Copilot or AI Mode
Both are among the 9 engines on Profound Enterprise.
Choose Trakkr if
You want a price on the page
Growth is $100 a month for one brand and all 8 AI models. Profound quotes its brand plans.
You run an agency
Scale is $500 a month for 10 brands, with client portals. Profound charges $99 plus $399 per client.
You want fixes, not only reports
Trakkr writes the change and ships it once you approve.
Line by line, side by side.
Each row comes from the two companies’ public pages, including the rows where Profound is ahead.
Ticks mean the plan lists the feature. Dashes mean it isn’t public. Brand plans unless a row says so.
Every fact, dated.
Prices in this market move fast. Here’s what we read, and when.
- 5 Oct 2026
Profound pricing and Trial
Free 7-day Trial on 3 engines. Enterprise is quoted.
tryprofound.com/pricing (opens in a new tab) - 17 Sep 2026
Profound agency pricing
$99 a month, plus $399 for each client.
tryprofound.com/pricing (opens in a new tab) - Mid-Sep 2026
Profound drops two plans
Its $99 Starter and $399 Growth brand plans are removed.
- 1 Sep 2026
Trakkr pricing
Growth $100, Scale $500. All 8 models on every plan.
trakkr.ai/pricing (opens in a new tab) - 18 Aug 2026
Profound Enterprise page
Lists API access and single sign-on.
tryprofound.com/enterprise (opens in a new tab)
What we couldn’t confirm
Profound’s Enterprise prices, contract minimums and agency billing term aren’t public.
Our bias
Trakkr is our product. We say where Profound leads, and we never guess at prices it keeps private.
What it costs as you add clients.
Profound quotes its brand plans privately, so there’s no public number to set against Trakkr’s $100. For agencies, both publish a price.
Profound Agency Growth
$99 a month, plus $399 for each client
Trakkr Scale
$500 a month for up to 10 brands
- 1 client
- 2 clients
- 3 clients
- 5 clients
- 10 clients
Flat to 10 clients
Then $50 a month for each extra brand.
Profound Agency Growth: 100 prompts per client, 3 engines, 5 agency seats.
Trakkr Scale: 50 prompts per brand, all 8 models, unlimited seats.
When Profound is the better buy.
We make Trakkr. These are the cases where we would tell you to buy Profound instead.
You need Prompt Volumes panel data
Profound Prompt Volumes is panel-based research data showing what queries people actually send to AI platforms, with demographic cuts by region, age, and income. It is the most distinctive product in the category, Trakkr does not have an equivalent, and for enterprise research teams running AI-era demand modeling it is a credible reason to request a custom quote. If that is your job, buy Profound.
SOC 2 Type II is non-negotiable today
Profound has SOC 2 Type II on Enterprise. Trakkr does not yet (we are in progress). If your procurement team has a Type II audit as a hard gate and they will not budge on it, Profound clears that bar. For most buyers, SOC 2 Type I or self-attestation is enough; for the ones where it is not, Profound wins.
Bring your Profound prompts.
Export the list, import it in Trakkr, then run both side by side for your 14-day trial. Nothing to cancel first.
| Prompt | Topic | Tags |
|---|---|---|
| best running shoes for flat feet | Stability | buying guide |
| most comfortable running shoes | Comfort | everyday |
| running shoes for wide feet | Fit | wide, sizing |
| best stability running shoe | Stability | comparison |
| best marathon racing shoes | Race | comparison |
Open the prompts table, remove Group By, then download the CSV.
Use existing prompts·Prompt, Topic and Tags mapped
- best running shoes for flat feetStability
- most comfortable running shoesComfort
- running shoes for wide feetFit
- best stability running shoeStability
- best marathon racing shoesRace
Questions,
answered.
The ones we hear most about Profound and Trakkr.
Profound removed its $99 Starter and $399 Growth brand plans in mid-September 2026. Brands now get a free seven-day Trial (50 prompts daily on ChatGPT, Gemini, and Google AI Overviews) or a custom Enterprise quote with up to 9 answer engines. Agencies can buy Agency Growth at $99/month plus $399/month per client workspace. Trakkr Growth is $100/month for all 8 AI models with a 14-day free trial, Scale is $500/mo with ten-brand support and white-label client portals included, and Enterprise starts at a $1,000 monthly equivalent, paid yearly.
The Agent answers from our docs, methods and pricing, and links to the source.
Run both.
Start a 14-day trial with the prompts you already track, then compare the answers.
Keep the one that fits.