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Profound vs Trakkr

Best for research teams that need panel data and the widest list of engines.

Best for brands and agencies that want to start today and ship fixes.

Choose Profound if

  • You need Prompt Volumes

    Panel data on what people ask AI, cut by region, age and income. Trakkr has nothing like it.

  • You track 100 prompts per client

    Profound’s agency plan includes 100 per client. Trakkr includes 50 per brand.

  • You must track Microsoft Copilot or AI Mode

    Both are among the 9 engines on Profound Enterprise.

Choose Trakkr if

  • You want a price on the page

    Growth is $100 a month for one brand and all 8 AI models. Profound quotes its brand plans.

  • You run an agency

    Scale is $500 a month for 10 brands, with client portals. Profound charges $99 plus $399 per client.

  • You want fixes, not only reports

    Trakkr writes the change and ships it once you approve.

Trakkr is our product, so we say plainly where Profound leads.

Prices checked 5 Oct 2026See the sources

Line by line, side by side.

Each row comes from the two companies’ public pages, including the rows where Profound is ahead.

Ticks mean the plan lists the feature. Dashes mean it isn’t public. Brand plans unless a row says so.

Trakkr$100 / monthStart free trial
Price
Custom quote, through sales
Price for one brand
$100 a month, cancel anytime
7 days, 50 prompts, 3 engines
Free trial
14 days, all 8 models
$99 a month + $399 per client
Agency plan
$500 a month for 10 brands
100 per agency client
Prompts, asked daily
50 per brand
AI engines, by plan
EnterpriseAgencyTrial
Plan
GrowthScaleEnterprise
ChatGPT
Google AI Overviews
Perplexity
Gemini
Claude
DeepSeek
Grok
Meta AI
Google AI Mode
Microsoft Copilot
Exa Search
Enterprise: 9Agency: 3Trial: 3
Engines on each plan
Growth: 8Scale: 8Enterprise: 8
Data and fixes
Enterprise
Prompt Volumes panel data
Not listed
Listed
Citations and competitors
Listed
Listed
AI crawler visits
Scale, or a Growth add-on
Not listed
Reddit threads that mention you
Listed
Enterprise
ChatGPT Shopping results
$49 a month add-on
Not listed
Ships approved changes to your site
Listed
Teams
Enterprise plans
API access
Scale and Enterprise
Not listed
White-label client portals
Included on Scale
Enterprise
Single sign-on
Enterprise

Every fact, dated.

Prices in this market move fast. Here’s what we read, and when.

  1. 5 Oct 2026

    Profound pricing and Trial

    Free 7-day Trial on 3 engines. Enterprise is quoted.

    tryprofound.com/pricing (opens in a new tab)
  2. 17 Sep 2026

    Profound agency pricing

    $99 a month, plus $399 for each client.

    tryprofound.com/pricing (opens in a new tab)
  3. Mid-Sep 2026

    Profound drops two plans

    Its $99 Starter and $399 Growth brand plans are removed.

  4. 1 Sep 2026

    Trakkr pricing

    Growth $100, Scale $500. All 8 models on every plan.

    trakkr.ai/pricing (opens in a new tab)
  5. 18 Aug 2026

    Profound Enterprise page

    Lists API access and single sign-on.

    tryprofound.com/enterprise (opens in a new tab)

What we couldn’t confirm

Profound’s Enterprise prices, contract minimums and agency billing term aren’t public.

Our bias

Trakkr is our product. We say where Profound leads, and we never guess at prices it keeps private.

What it costs as you add clients.

Profound quotes its brand plans privately, so there’s no public number to set against Trakkr’s $100. For agencies, both publish a price.

Profound Agency Growth

$99 a month, plus $399 for each client

Trakkr Scale

$500 a month for up to 10 brands

  1. $498
    1 client
    $500
  2. $897
    2 clients
    $500
  3. $1,296
    3 clients
    $500
  4. $2,094
    5 clients
    $500
  5. $4,089
    10 clients
    $500

Flat to 10 clients

Then $50 a month for each extra brand.

Profound Agency Growth: 100 prompts per client, 3 engines, 5 agency seats.

Trakkr Scale: 50 prompts per brand, all 8 models, unlimited seats.

Profound agency pricing checked 17 Sep 2026; its billing term isn’t stated. Trakkr pricing checked 1 Sep 2026. Trakkr plans and limits.

When Profound is the better buy.

We make Trakkr. These are the cases where we would tell you to buy Profound instead.

  1. You need Prompt Volumes panel data

    Profound Prompt Volumes is panel-based research data showing what queries people actually send to AI platforms, with demographic cuts by region, age, and income. It is the most distinctive product in the category, Trakkr does not have an equivalent, and for enterprise research teams running AI-era demand modeling it is a credible reason to request a custom quote. If that is your job, buy Profound.

  2. SOC 2 Type II is non-negotiable today

    Profound has SOC 2 Type II on Enterprise. Trakkr does not yet (we are in progress). If your procurement team has a Type II audit as a hard gate and they will not budge on it, Profound clears that bar. For most buyers, SOC 2 Type I or self-attestation is enough; for the ones where it is not, Profound wins.

Bring your Profound prompts.

Export the list, import it in Trakkr, then run both side by side for your 14-day trial. Nothing to cancel first.

1Export from Profoundprofound-prompts.csv
PromptTopicTags
best running shoes for flat feetStabilitybuying guide
most comfortable running shoesComforteveryday
running shoes for wide feetFitwide, sizing
best stability running shoeStabilitycomparison
best marathon racing shoesRacecomparison

Open the prompts table, remove Group By, then download the CSV.

2Import in Trakkr

Use existing promptsPrompt, Topic and Tags mapped

  • best running shoes for flat feetStability
  • most comfortable running shoesComfort
  • running shoes for wide feetFit
  • best stability running shoeStability
  • best marathon racing shoesRace
48 prompts ready · 2 repeats combined

Questions,
answered.

The ones we hear most about Profound and Trakkr.

Profound removed its $99 Starter and $399 Growth brand plans in mid-September 2026. Brands now get a free seven-day Trial (50 prompts daily on ChatGPT, Gemini, and Google AI Overviews) or a custom Enterprise quote with up to 9 answer engines. Agencies can buy Agency Growth at $99/month plus $399/month per client workspace. Trakkr Growth is $100/month for all 8 AI models with a 14-day free trial, Scale is $500/mo with ten-brand support and white-label client portals included, and Enterprise starts at a $1,000 monthly equivalent, paid yearly.

Ask anything else, like “Can I keep my Profound tags?”Ask anything else

The Agent answers from our docs, methods and pricing, and links to the source.

Run both.

Start a 14-day trial with the prompts you already track, then compare the answers.