Pitches

The hardest part of selling AI visibility work is the moment before the contract. The prospect is curious, you're confident their AI presence is a mess, and the only thing between you is a deck nobody wants to read. Pitches is the page that replaces the deck.

You type a brand name. About a minute later you have a real, branded AI visibility report on that brand: a visibility score, the citation sources AI is pulling from, the competitors AI lists alongside them, a handful of insights. Then you edit any number on the page, share a public link the prospect can open on their phone, and (when they say yes) convert that pitch into a real tracked brand without re-entering anything.

The point isn't to replace a real signed-in dashboard. It's to make the first call go better.

How the data is real

A pitch is not placeholder material filled with plausible numbers. It uses two phases against GPT-5-mini.

The first pass uses web search to find third-party citations for the brand, such as review sites, lists, news, and comparison pages, then classifies each source. The second pass uses those citations to write scores and insights grounded in what was found. When search returns nothing usable, which can happen for a very small brand, the generator falls back to model knowledge.

The result is not the same as a tracked brand score. Full tracking collects deeper signals across eight models, while a pitch is a one-time estimate. It is editable so you can correct the headline when a prospect gives you context the data did not have.

Creating one

The create modal asks for four things, only the first required. Brand name is what the generator searches against. Website is optional but improves citation matching when the name is ambiguous. Industry pre-suggests three competitors you can toggle on or off. Competitors become the leaderboard rows and the citation-gap anchor (the first one is the "competitor" in "17 sources cite competitor but not you"). Markets default to US.

Generation takes 30-60 seconds, with cycling status messages so the prospect-side anxiety of "did it work?" is low. On success you land in the editor.

If you've set up white-label branding on your team, the new pitch inherits your agency logo, name, primary color, footer text, and the "hide Powered by Trakkr" flag by default. Override per pitch later.

What you can edit

Almost every visible element. Select a visibility score, model score, rank, competitor score, or industry average and enter a new value. Edit headings, labels, summaries, and insights. Show or hide sections, reorder them, change competitors, select AI models, and add insights from the available icons.

Full undo/redo with Cmd+Z / Cmd+Shift+Z. The shape of the report is yours to tune; nothing locks once generated.

Sharing

A pitch is private by default. Select Share to get the public link at /pitch/:slug. You can add a password. Anyone with access sees the published pitch without edit controls or hidden sections. The page supports mobile screens.

The view count on the card shows how many times the link has been opened. You see the count, not the viewer. Flip a pitch from public back to private to revoke the link without deleting it. Export PDF in the row menu produces a PDF-friendly version you can email directly.

When you sign the prospect

The conversion path: take the same inputs the pitch was generated from (name, website, industry, competitors, markets) and add the brand to your team as a normal tracked brand. The pitch stays in your Pitches list as a historical artifact of what the prospect was told on day one; the tracked brand becomes the live picture going forward.

The pitch remains a sales-time snapshot. The tracked brand becomes the current view, and the two do not rewrite each other.

When to actually use it

Three patterns come up enough to name.

Cold outbound. Pitch first, send second. Generate a real audit on a brand you'd like to work with, share the public link in the outreach email, and let the prospect open something tangible instead of "would love to chat." It outperforms "here's a deck about us" by a wide margin.

The first sales call. Prepare the pitch before the call or create it while you speak. Walk through the prospect's data, check what they tell you, adjust the headline, and save.

Mid-cycle materials. A multi-touch sale benefits from a second artifact. Generate a pitch focused on a different competitive angle (different competitors, different highlighted insights) and share it as a follow-up. It looks bespoke because it is.

Legacy /agency/demos URL

This page used to be called Demos. The old /agency/demos and /agency/demos/:id addresses still open the Pitches workspace, so saved links keep working. New links should use the pitch addresses.

Plan access

Common questions

Are pitch scores the same as tracked-brand scores?

No. A pitch is a one-time estimate. Full tracking uses a broader set of signals, so the tracked score may differ after you add the brand. Treat the pitch as sales material, not a substitute for the signed-in Dashboard.

What if the brand name is ambiguous?

Add the website. Citation matching is much more accurate when the model has a domain to disambiguate against. Without one, the generator may pull citations for the wrong company.

Does the prospect see "Powered by Trakkr"?

By default, yes. Change it in the pitch editor or in white-label branding. New pitches inherit the team default.

Will a public pitch be indexed by Google?

We discourage it and set the right headers, but if you absolutely don't want it discovered, use the password option.

Can I duplicate a pitch as a template?

Yes. The row menu has Duplicate, which is useful for an approved starting point by industry.