Brands

A brand is one independently tracked company, product, client, or location. It has its own prompts, competitors, citations, Pages, reports, and history.

Manage brands from Settings: Brands. What you can do depends on your team role and any restricted brand access.

Add a brand

Select Add brand and complete the setup. A clear public name and the correct website matter most because Trakkr uses them to identify the brand in AI answers and on the web.

After creation, finish the brand context, markets, aliases, competitors, and prompts. Tracking becomes useful only when those inputs match how buyers ask about the category.

Edit a brand

Open the brand editor from its row. Current setup includes identity, website, market and location context, aliases, brand assets, and controls tied to tracking.

Changing the website or primary name can affect matching. Make those changes only when the public brand identity changed, not to fix one unusual answer.

Duplicate a brand

Duplicate is useful when a new location, market, or product should start from similar tracking inputs. Review every copied field before collecting data. Prompts that suit one market or location may not suit another.

Switch brands

Use the brand selector in the app sidebar. Brand workspaces then show the selected brand. Agency views and Locations can show several brands at once without changing this selection.

Active and paused brands

A paused brand keeps its saved data but stops scheduled refreshes. Use pause for a seasonal location, ended client contract, or brand you may resume.

Only active brands count against the current active-brand limit. The effective limit comes from the team's plan, extra brand items, or managed contract.

Deletion is different. It is permanent and should be used only after checking the confirmation scope and any client access linked to the brand.

Brand groups

Groups organise brands for portfolio work. They are also an access boundary in the client portal: a group invite follows the current group, including brands added later.

For internal team members, use restricted brand access rather than assuming a group is a security boundary.

Plan limits

The default self-serve limits in the current entitlement code are:

Extra brand and prompt items can raise these values. Existing subscriptions may keep an older item price, while managed contracts can replace the self-serve limits. Check Billing for the account's actual limit and price.

Access

By default, team members can access the team's brands according to their role. Turn on restricted brand access for a member who should see only selected brands, then grant view or edit access for each.

Client portal access is separate. Grant it under White-Label Clients, either by selected brand or by group.

Common questions

Should each location be a separate brand?

Yes when each location needs its own prompts, report data, and one-row position in Locations. Do not split them when buyers and reporting treat the business as one identity.

Should a product be a separate brand or an alias?

Use a separate brand when buyers compare it independently and it needs different prompts or competitors. Use an alias when it is another name for the same tracked identity.

Can I move a brand between teams?

There is no self-serve transfer. Contact support and confirm the source team, destination team, access, and billing effect.

Why can't I add a brand?

Check the active-brand limit, your team role, and whether your brand access is restricted.