Audiences

Tags answer what kind of question is this? Audiences answer who is asking it?

An audience is a buyer segment: Enterprise IT Buyer, Solo Indie Hacker, Marketing Agency Owner. Trakkr sorts every prompt into one of them, so you can read your visibility by the kind of person behind the question. It lives in the Audiences tab on the Prompts page, and old /audiences links land there too.

Here is why the split matters. Say your overall visibility score is 47. That single number can hide 75 with enterprise IT buyers and 22 with indie hackers: two different problems with two different fixes. Audiences break the number into separate stories, each tied to a kind of customer.

How audiences are built

Once a brand has ten or more active prompts, Trakkr generates its audiences automatically the first time an editor opens the Audiences tab. It reads your tracked prompts and your brand profile and works out the distinct kinds of people behind the questions. A toast tracks it, and it takes about twenty seconds.

You get three to eight audiences, scaled to how many prompts you track: nearer three for a small set, nearer eight past a hundred prompts. Each one carries a short name, a one-sentence description, a two or three sentence bio, a buyer journey stage, and two or three prompts that audience would ask which you are not tracking yet.

Every prompt belongs to exactly one audience. If one looks misfiled, move it with Audience in the prompt's row menu.

How the stage is decided

The stage answers where in the buying process is this person? Trakkr reads it off the intent of the questions, not from a guess about the person.

The badge on an audience row is where that audience mostly sits, based on the mix of questions it asks. So "Consideration" means its questions are mainly evaluation ones: people weighing you against the field, not first discovering the category and not ready to sign.

To pin a stage yourself, open the audience editor and pick a different one.

The two layouts

List is the main table: every audience with its journey stage, prompt count, the weakest prompt for that audience, how it places on each AI, a 30-day trend, its Reach (the average score of its prompts), and the change. The view pills narrow it to All, Least reached, Early stage, or Unassigned prompts. The footer shows how many of your prompts have an audience. Below the table, a line such as "audiences you may be missing" offers audiences your market serves that you do not track: Review them, then add one with its prompts, or dismiss it with Not them.

Journey groups the same audiences by stage, awareness through decision. Each stage header shows how many audiences sit there and the visibility across their prompts. Strong at awareness but weak at decision usually means AI understands your category role but does not trust you enough to recommend you when buyers are close to choosing.

The audience drawer

Select any audience row to open its detail drawer beside the list. It opens with their reach and a sentence on how the brand does for them, then Their prompts (with the same answer squares as the table), Who ranks above your brand for them, and the sites cited for their prompts. Priority sits at the end. The head's menu holds Edit audience, Pick prompts for them, and Delete audience (deleting keeps the prompts tracked). The foot tracks the questions that audience asks which you do not track yet.

Simulate

Simulate in the toolbar opens the ask gap. Type one buyer need, and Trakkr rewrites it in each audience's own words and asks each wording once of one AI, from what it already knows (no live search). You can be first for the way one audience asks and invisible for the way another asks the same thing.

The result shows where your brand places for each wording, and the gap between the best and the worst. One click tracks the wordings that miss you as prompts. Each completed comparison is saved, so the drawer opens onto your recent ones rather than a blank box. It needs at least two audiences, and only editors can use it.

Custom audiences

New audience in the toolbar adds one by hand, which is worth doing for a key account, a vertical, or an ICP segment you are betting on. Assign prompts to it from the Prompts page. If a brand has ten or more active prompts and no audiences yet, Find audiences generates them.

Common questions