Traffic
AI traffic has two observable ends: crawlers read your site, and visitors are the humans whose analytics source shows they arrived from an AI tool. Pages connects those signals to the rest of the Journey.
| Page | What it shows | When to open it |
|---|---|---|
| Visitors | Humans who landed on your site from ChatGPT, Perplexity, Gemini, Claude, and other AI tools | You want to know if AI visibility is producing actual traffic, conversions, and revenue |
| Crawlers | AI bots reading your site, classified by what they're doing (training, indexing, live conversations, agents) | You want to know if AI can actually read your content, which pages it's eating, and whether you're being blocked |
| Pages | Each URL moving from Available through Visited, with the first weak stage named | You want to turn traffic evidence into the next Page and Action to work on |
New to AI tracking? Start with Crawlers to inspect server requests, then open Pages to compare those requests with separately measured citations and visits. Visitors only counts sessions that connected analytics can identify as AI referrals, so stripped referrers remain an undercount. The order of these observations does not prove that a crawl caused a citation or visit.