Traffic
The two ends of the AI traffic loop: bots crawling your content, and humans clicking through from AI answers.
2 min read
AI traffic has two halves: crawlers read your site so AI has something to cite, and visitors are the humans who click those citations back. Same loop, opposite ends.
AI crawls your content
AI cites you in an answer
A human clicks the citation
They land on your page
| Page | What it shows | When to open it |
|---|---|---|
| Visitors | Humans who landed on your site from ChatGPT, Perplexity, Gemini, Claude, and other AI tools | You want to know if AI visibility is producing actual traffic, conversions, and revenue |
| Crawlers | AI bots reading your site, classified by what they're doing (training, indexing, live conversations, agents) | You want to know if AI can actually read your content, which pages it's eating, and whether you're being blocked |
New to AI tracking? Start with Crawlers — bots light up within hours of connection. Visitors takes longer to compound because it depends on you being cited and clicked.