Glossary

A

Actions

Trakkr's desk for work and its measured outcomes. Work moves through Suggested, This week, Queued, and In progress; after it is done, its result moves through Measuring to a verdict. These two axes never merge: done says the work happened, not that it earned anything. Learn more →

Active Prompt

A prompt that Trakkr checks daily and that counts toward your plan limit. Toggle the On column off to pause it without losing history.

Agency Mode

A Scale-plan feature that unlocks portfolio views, the Pitches generator, a client health dashboard, and the White-Label Portal.

Agent

Trakkr's in-app AI assistant. Ask questions about your data in plain English and get answers grounded in your real numbers. Permission to prepare or make changes is granted per work area and is off by default. Learn more →

AI Crawler

Any AI provider's bot that visits your site to collect content. Trakkr identifies 60+, including GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, and ChatGPT-User.

AI Model

An artificial intelligence system that generates text responses. Examples: ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google).

AI Overviews

Google's AI-generated summaries that appear at the top of search results. Also called SGE (Search Generative Experience). One of the three surfaces Trakkr pulls citation data from.

AI Pages

Trakkr's intelligent proxy that serves AI-optimized HTML to crawlers without changing your real site. Detect → Transform → Serve → Track. Learn more →

AI Visibility

How often and how prominently your brand appears in AI-generated responses. This is Trakkr's core metric.

AI Volume

Estimated number of times people ask AI platforms about a topic each month. Shown with confidence tiers (Measured, Calibrated, Projected). See the formula →

Alias

An alternative name for your brand. Adding aliases (like "AWS" for "Amazon Web Services") improves detection accuracy in AI responses.

Audience

A buyer or customer segment like "Enterprise IT Buyer" or "Solo Indie Hacker", auto-classified by Trakkr from your prompts. Unlocks once you have 10+ active prompts. Learn more →

Autonomy rung

The permission level an Automation has in one work area. The five rungs are Tells you, Suggest only, Prepare drafts, Do it, then tell me, and Handle it.

Average Position

Where you typically sit in a list-style AI response, averaged across mentions. Lower is better; 1–2 is excellent.

Automation

A standing instruction that checks something for you and responds within the permission you set. It can tell you, suggest work, prepare a draft, or make an allowed change. Learn more →

Available

The first stage in a page's Journey. It passes when the page returns a successful response and allows indexing.

B

Bottleneck

The Journey stage where the largest share of measured pages is lost, shown at site level. Relevant is inferred, so Trakkr never names it as the site bottleneck.

Brand

A company, product, or entity you track in Trakkr. Each brand has its own prompts, visibility scores, citations, competitors, aliases, and history; nothing carries over between brands by default.

Brand Group

A color-coded grouping for organizing many brands. Used most often by agencies to bucket brands by client.

Branded Prompt

A prompt that names your own brand ("Is Stripe good for SaaS?"). Not what Trakkr is built for; keep prompts category-level so AI has to choose whether to recommend you.

C

Check

One time an Automation evaluates its rule and records what it found or did. A check can finish with nothing new, a suggestion, or something that Needs you.

Checks score

A 0–100 summary of the checks in Optimize. It appears as a quiet chip because the median across brands is 82, and a large headline score often told people they were fine directly above a list of problems.

Citation

A URL an AI model returns as a source for its answer. Trakkr captures citations from three surfaces: Perplexity, ChatGPT Search, and Google AI Overviews. Learn more →

Citation Feed

A chronological changelog of citation events on the Citations page: New, Lost, Sentiment changed, Competitor appeared. Read it weekly on the 7-day window.

Citation Gap

A source where competitors are cited but you aren't. Closing gaps is one of the highest-leverage moves you can make.

Citation Quality Score

Average authority of the sources citing your brand, on a 0–100 scale, weighted by repeat citations. See the formula →

Citation Sentiment

Whether a citing page discusses you positively, neutrally, or negatively toward your brand specifically.

Client Portal

The read-only experience for white-label clients, branded to your agency and hosted on your custom domain. Distinct from a one-off shared report link.

Competitive Gap

The visibility difference between you and a specific competitor, in percentage points. Positive = you're ahead; negative = they are.

Competitor

Another brand that AI puts next to yours when answering your tracked prompts. Trakkr discovers competitors automatically from real responses; there's no Add button. Learn more →

Conversation Bot

An AI crawler that hits your site during a live AI chat (ChatGPT-User, Claude-User, Perplexity-User). The strongest leading indicator that a citation is about to land.

Crawler

An AI company's bot that visits websites to collect data for training, indexing, or live-conversation retrieval. See also AI Crawler.

Crawlers (dashboard)

The Trakkr page where every AI bot visit to your site is logged, classified by intent (Training / Indexing / Conversations), and connected to citation and click data. Agent traffic (Google-Agent) is tracked too but surfaced through a platform filter, not as its own category card. Learn more →

Couldn't measure

A result used when Trakkr does not have enough page-level data to judge the work. It is a first-class answer, not an error, and is excluded from Earn rate.

D

Demand Score

How likely people are to ask a given question in AI chat, on a 0–100 scale. Blends search volume with how naturally the query fits AI conversation patterns. See the formula →

Diagnose

A single-prompt deep-dive. It asks one query of the live models and writes a brief explaining why the answer looks the way it does and what would change it. Learn more →

Discovery Prompt

A prompt about finding solutions, like "What's the best tool for X?" These reveal whether you're in the consideration set. The shape Trakkr is built around.

Domain Authority

How authoritative a citing website is; Forbes outranks a random blog. Borrowed from established SEO metrics and refined with AI-specific signals.

E

Earn rate

The share of judged results that Earned: earned divided by earned plus no movement. Couldn't measure is excluded and always shown beside the rate.

Earned

A result used when at least one measured metric clears the bar fixed at the start of the action's Measurement window. It means the metric moved during that window, not that the action caused the change.

Earned Media

News and editorial citations: TechCrunch, NYT, industry publications. One of Trakkr's eight source types, and usually the highest-leverage class to chase.

Estimated

A stage state based on an inference rather than a direct observation. Relevant is always marked Estimated.

F

Fit Score

In Outreach, a 0–100 rating of how well a citation source matches your brand and prompts. The leverage half of the Priority calculation.

G

Gap Prompt

A prompt where competitors appear but you don't. These are strong candidates for Suggested actions.

I

Ideas

The in-page prompt brainstorming tool at the bottom of the Prompts page. Three modes: brand, tag, keyword.

Indexing Crawler

A bot that pre-fetches content for an AI search index (OAI-SearchBot, PerplexityBot, Claude-SearchBot). Heavy hits on a page often precede citations.

J

Journey

The six stages a page moves through from being available to earning a visit: Available, Reached, Understood, Relevant, Selected, and Visited.

L

Live Visitors

Real-time view of humans landing on your site after asking an AI tool. Powered by your Google Analytics 4 connection. Learn more →

llms.txt

A new convention for telling AI crawlers which content to read first. Sits at /llms.txt on your domain, like a sitemap written for models instead of search engines.

M

Measurement window

The fixed before-and-after period Trakkr uses to judge an Action. The window is frozen when the work starts, so the success bar cannot move after the fact.

Measuring

The result state after work is done but before its Measurement window closes. Trakkr waits for the full window before judging the result.

Mention

When an AI model includes your brand name in its response. Mentions can be positive, neutral, or negative.

Model Performance

How well you score on a specific AI model. Different models have different training data and biases, so scoring 80% on Claude and 30% on Perplexity is normal.

N

Needs you

Work an Automation cannot finish without your approval, answer, safety review, or decision. Nothing in this state proceeds until you respond.

No movement

A result used when Trakkr had enough data to judge the work, but no measured metric cleared the earned bar or the guarded drop threshold.

Not measured

A Journey stage state used when the source is not connected or the needed check has not happened yet. It does not mean the page failed that stage.

Narrative

A specific topic you monitor across AI models over time, with keywords, an optional comparison brand, and a 0–100 score per model. Used to track corrective messaging.

O

Optimize

Trakkr's site checking surface. Its Findings view gives you a verdict, a fix queue, and the full check list; there is no separate Issues tab. Learn more →

Outreach

A working queue built from citation gaps. Targets are ranked by Fit and Difficulty, with generated pitch angles and Won / Contacted / Hidden status. Learn more →

Overall Perception

Your headline perception number: a 0–100 score across all 20 perception dimensions. See the formula →

P

Page

A URL Trakkr tracks through the six-stage Journey. Pages brings the evidence, current work, and measured Results for that URL into one place. Learn more →

Page record

The full view of one Page: its Journey, bottleneck, current work, measurements, history, and Results.

Perception

How an AI describes your brand's qualities across 20 dimensions in 5 categories (trust, quality, value, position, innovation). Learn more →

Phrasing Analysis

For any prompt, Trakkr generates five semantic variants and shows where you rank on each. Surfaces wording blind spots: places where you win on one phrasing and lose on another.

Position

Your rank in a list-style AI response. Position 1 means you were mentioned first.

Presence

Whether you were mentioned at all in a response, regardless of position.

Presence Rate

Percentage of prompts where your brand appears at all, regardless of position. Breadth, not depth.

Prompt

A question or request you track in Trakkr. Prompts simulate what real users ask AI assistants and are the unit AI visibility is measured in.

Prompt Pack

An add-on that expands your active prompt limit per brand (+50, +100, +200). Billed per brand, not per workspace.

Q

Quick Wins

A one-click view of prompts where the smallest amount of work moves you furthest. Appears after a Research check and as an Outreach filter.

R

RAG (Retrieval-Augmented Generation)

A technique where AI models search the web or a database before generating responses. Models like Perplexity use RAG extensively.

Reddit Monitoring

Finds Reddit threads where your brand or competitors are discussed, scores each for citation potential, and helps you draft authenticity-graded replies. Learn more →

Reached

The second stage in a page's Journey. It passes when AI crawlers fetched the page at least five times in the last 30 days, including at least one search-type crawler.

Relevant

The fourth stage in a page's Journey. It estimates whether the page's detected queries match prompts you track, so it is always marked Estimated.

Report

A snapshot of your visibility data at a point in time. Used for historical analysis and comparison.

Results

The measured outcomes of finished Actions. Results keeps Measuring, Earned, No movement, Couldn't measure, Reverted, and Coincided with a drop separate from whether the work itself was done. Learn more →

Reverted

A result used when a change was put back after its Measurement window coincided with a guarded drop. It does not claim that the change caused the drop.

Research

Trakkr's discovery tool that generates ~500 prompts for your category, asks them across AI models, and surfaces which ones are worth tracking. One-shot scan, not a daily tracker. Start Research →

Roles

Trakkr accounts have three roles: Owner (account creator, full control), Admin (full data and team access, shares billing), and Viewer (read-only). Used by team and client portal access alike.

S

Score

A numerical measure of performance. Trakkr tracks visibility scores, perception scores, citation quality scores, and more.

Selected

The fifth stage in a page's Journey. It passes when an AI answer cited the page in the last 30 days.

Sentiment

Whether an AI's description of your brand is positive, negative, or neutral.

Share of Voice

Your visibility expressed as a proportion of total visibility across all tracked competitors. The closest Trakkr has to a "category leadership" number.

Shared Report Link

A public URL that exposes a read-only snapshot of your dashboard. Distinct from the White-Label Portal, which is a full authenticated client experience.

Suggested

An Action Trakkr found from your data but that nobody has committed to yet. Suggested actions stay separate from planned work and Results.

Source Type

How Trakkr classifies a cited domain: Owned, Earned media, Review, Social, Institution, PR wire, Competition, or Other. Different types deserve different responses; earned media and institution carry the most lift, PR wire the least.

T

Tag

A label you apply to prompts for organization. Tags help you filter and analyze prompt groups by intent, topic, competitor, audience, or market.

Topic Snapshot

A narrowed Research check on a specific slice of your market (50 prompts, 3–5 minutes). It persists across later checks, unlike the main Research scan, which is replaced each time.

Training Crawler

An automated fetcher whose published purpose can include collecting data for possible model training, such as GPTBot or ClaudeBot. A matching request does not prove the content was retained, used for training or included in a future model, and no fixed effect timeline follows from the request.

Training Data

The content AI models learn from during training. Being present in training data is foundational for visibility on training-data-only models like base ChatGPT.

Trend

The direction your metrics are moving over time. Tracked as up ↑, down ↓, or stable →. The 30-day trend is usually a better signal than 7-day movement.

U

Understood

The third stage in a page's Journey. It passes when a non-rendering bot gets the same useful text a browser gets.

Unbranded Prompt

A category-level question that doesn't name your brand, e.g. "Best CRM for B2B SaaS". The shape Trakkr is built around; branded prompts give AI the answer and produce no competitive signal.

V

Verdict

A plain-language judgment based on measured evidence. A page verdict names the first Journey stage that needs work; a result verdict says what moved without claiming causation.

Visited

The sixth stage in a page's Journey. It passes when people arrive from an AI answer, or when connected search data shows clicks above the brand's page median.

Visibility Score

The percentage of tracked prompts where your brand appears in AI responses, weighted by position. Your headline metric.

Visibility Score = (Position-weighted points earned / Max possible points) × 100

W

White-Label Portal

A full client portal hosted on your custom domain with your branding. Used by agencies to give clients an ongoing branded experience instead of one-off shared links. Learn more →

Win Rate

How often you're the #1 mentioned brand in responses. A measure of leadership, not just presence.

Work type

The kind of Action being done. The work types are Technical fix, Page improvement, Content refresh, New content, Outreach draft, Reply draft, Campaign, Setup, and Watch.

Exact rule

The exact-rule layer under Automations: when a stated trigger matches, perform the stated response. Learn more →

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