Sources
Explore exactly which websites cite your brand - and how that shapes AI responses.
- Find which domains AI models cite for your prompts
- Read what they actually say - the pages, sentiment, and context
- Compare your coverage against competitors on the same source
- Identify high-priority gaps worth pursuing
Sources is the default view of the Citations page and where most analysis starts. It groups every cited URL by domain so you can see which publications matter most, then drills into the specific pages on each one.
The split-pane layout
Left panel is a scannable list of every domain that's been cited. Right panel is the Source Profile for the domain you select.
Left panel: Filter, search, and sort the full list of cited domains. Each row shows the domain, source-type tag, citation count, and whether you're cited.
Right panel: Deep detail on the selected domain - stat strip, citation trend, competitive position, the prompts that triggered it, and the specific pages cited.
Most users scan the list, then click into the domains that matter.
Reading the source list
Each row shows a domain at a glance:
| What you see | What it tells you |
|---|---|
| Favicon + domain | The website (e.g. runnersworld.com) |
| Source-type badge | Earned media, review, social, owned, competition, institution, PR wire, or other |
| Status indicator | Green dot if you're cited here, warning dot if it's a gap |
| Citation count | Total times pages on this domain have been cited |
| Sentiment pill | Positive / neutral / negative tone toward your brand |
The filter bar
Three sets of filters stack on top of each other - status tabs, sentiment pills, and source/provider filters.
Status tabs
| Tab | What it shows |
|---|---|
| All | Every domain in your citation landscape |
| Citing | Domains that cite your brand (your current footprint) |
| Gaps | Domains where competitors are cited but you're not |
When you have Gaps active, a sub-toggle appears: "Sites citing competitors but not you" - a stricter filter that drops domains where neither you nor competitors appear, leaving only true competitive gaps.
Sentiment pills
Three pills - positive, neutral, negative - each showing the count. Click to filter the list to domains with that overall sentiment toward your brand. Click again to clear.
Source type
Trakkr classifies every cited domain into one of eight categories. Filter by any of them:
| Type | Examples |
|---|---|
| Owned | Your own domain and subdomains |
| Competition | Your tracked competitors' domains |
| Earned media | News and editorial (TechCrunch, NYT, industry pubs) |
| Review | G2, Capterra, Wirecutter, Trustpilot |
| Social | Reddit, X, LinkedIn, YouTube, Quora, Medium |
| Institution | .gov, .edu, Wikipedia, research sites |
| PR wire | PRNewswire, BusinessWire, GlobeNewswire |
| Other | Anything that doesn't fit the above |
AI provider
The same citation can come from multiple platforms. Filter to see which provider is driving coverage - or where it's missing:
- ChatGPT Search - OpenAI's web-search citations
- Google AI Overviews - Reference links attached to AI Overview answers
- Perplexity - Perplexity's citation list
The Source Profile
Click any domain to open its profile in the right pane. The profile is one scrollable view with six sections:
1. Header + stat strip
Domain name, source-type badge, "cites you / doesn't cite you" status, plus a four-cell strip:
| Stat | What it means |
|---|---|
| AI Citations | Total times any page on this domain has been cited |
| Pages | How many distinct URLs on this domain have been cited |
| Coverage | mentions / pages - the share of pages here that actually mention your brand. Green if you're covered, amber if it's a gap |
| Sentiment | Overall positive / neutral / negative tone toward your brand on this domain |
If you're not cited and competitors are, an inline "Not cited here" callout names how many competitors are.
2. Citation trend
A small chart showing how often this domain has been cited over time. Useful for spotting newly-rising sources or coverage that's tailing off.
3. Competitive position
A horizontal bar comparing your citation share on this domain against your top competitors. This reveals relative positioning - the same domain can rank Nike #1 for one prompt and Adidas #1 for another, and this is where you see who's winning.
4. Prompts
The exact prompts (from your tracked prompt list) that produced citations from this domain. This connects "where I'm cited" back to "for what question."
5. Top pages by AI influence
The actual URLs on this domain that have been cited, sorted by citation count. Each row shows the page title, the prompts it answered, sentiment, and how many times it was cited. Click through to read the page.
6. Insight / action
If you're cited, a short insight summarizes the pattern. If you're not, an action note suggests outreach - and the "Outreach" button jumps straight to the Outreach tab pre-filtered to this domain.
You can also Export the page list as CSV from the header.
A practical example
You're Nike, investigating why Adidas is winning on "best running shoes for beginners."
Step 1: Go to Sources. Set filter to Gaps, then toggle "Sites citing competitors but not you."
Step 2: Filter source type to Earned media + Review. Runner's World is at the top - cited 14 times, Adidas covered, Nike not.
Step 3: Click into Runner's World. The stat strip shows Coverage 0/8 (amber). The Top Pages list reveals it's the "Best Running Shoes for New Runners" guide that's getting cited. The Prompts section shows your beginner-runner prompts triggering it.
Step 4: Hit Outreach. You're now in the Outreach tab with Runner's World pre-selected and a pitch template generated.
Find the gap → understand the page that's driving it → act.
What to look for
Is the framing what you want? Open the top pages and read them. "The premium option" is great if that's your positioning. Less great if you're trying to compete on value.
Are comparisons favorable? If a page says "Nike is great, but Adidas offers better value," that comparison propagates into AI responses. The Competitive position bar surfaces these.
Which providers cite this domain? The provider filter lets you spot domains that only ChatGPT Search uses, or only Perplexity. If you're missing from Perplexity (real-time), recent content updates have the fastest impact.
Is coverage trending up or down? The Citation trend chart catches dropping sources before they vanish entirely.
Next steps
Sources gives you depth on individual publications. For the big picture of competitive coverage:
View the Heatmap
See your entire competitive landscape in one visual grid.
To understand which user questions trigger these citations:
Explore Queries
See the search queries that lead to citations about your brand.
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